The Business of Street Painting Art

Art for After Hours launches 3D/AR business for street art wall murals, joining 3D/AR chalk art

Happy New Year from Art for After Hours!

Last year was an exciting year for us to introduce the use of animated augmented reality (AR) into our 3D chalk art events.  Over the New Year, I was invited to Mumbai, India bringing along Art for After Hours wall mural and 3D chalk artist Shawn McCann to present the vision of 'blending' traditional art and emerging technologies to the Techfest 2012 event at IIT Bombay in Mumbai, India.

The project was a lot of fun for us and a great stage to share my ideas of blending art and technology together for a three day attendance of over 80,000 students and attendees.

Here we have Shawn posing with a portion of the completed main wall for the Techfest event in which he designed and supervised a team of onsite student assistants to produce outdoor street art wall murals in a five day period.  The main wall (detail, above) measured 27 meters long by 4.5 meters high, while the secondary wall (below) measured 6.25 meters by 4.5 meters high.

Shawn McCann (at right) with the completed secondary wall mural.

While Shawn was working on the wall murals, I (Anthony Cappetto) designed and produced the first 3D chalk art/ animated AR project in India (below) and the second 3D chalk art/ animated AR project anywhere in the world up to this point.  Iam  standing up the highest and positioned just left of center.

 The IIT students and I were interacting with the AR model of the IIT robot mascot 'chasing' the robot over the 'Cityscape' 3D chalk art mural which took approximately 30 hours to complete in advance of the event start.

This being our second project blending the 3D chalk and AR, Art for After Hours is finding that the interest by the public in the emerging technology is very high.  We had a near continuous stream of several hundred IIT students  lined up to interact with our AR models over the three day festival.  Here are a few examples from the event:

The above three images are just a selection of the hundreds of images Art for After Hours is currently in the process of uploading to our Facebook Page - Art for After Hours: Professional Street Painting Art Services so the students may have a takeway from the event to share with their friends in social media.

A quick shot after I finished the 3D chalk art portion of the 3D chalk art/ animated AR project.  Notice the binary theme that Shawn and I both had in our artworks.  

Shawn and I had a great time with the art and Art for After Hours looks forward to developing a new generation of blended art project using 3D street art murals, 3D chalk art projects, or both for our established and new clients in corporate and exhibition projects in the USA and internationally.

I look forward to initiating discussion for new 3D/AR projects with you, the readers soon.

Anthony Cappetto is an internationally known 3D/AR chalk artist and President of Art for After Hours (www.artforafterhours.com)a company he founded in 2001, providing 3D chalk and wall mural projects utilizing animated augmented reality (AR) for corporate and exhibition clientele in the USA and internationally. Special thanks to Daqri for working with me for AR effects.

 

Augmented Reality Comes to 3D Chalk Art Events by Art for After Hours Artist Anthony Cappetto

Art for After Hours is very happy to discuss our successful and exciting 3D chalk art project with the very first use of animated Augmented Reality (AR) which was powered by our friends at Daqri.

We created a large scale 3D street painting titled ' Visions of Cambodia' measuring 30 by 50 feet in size drawn over six days by the team of Anthony Cappetto ( lead artist and designer), Shawn McCann, and Wendy Stum.

The real excitement for us was the development of the AR with Daqri guidance for blending the technology, the human interaction, and the traditional work of Madonnari street painting or pavement art. We displayed the AR effects through a dedicated app on our iPad to share with thousands of viewers at the Sarasota Chalk Festival this weekend, November 4th - 6th.

The app showed animated butterflies and birds inspired by Art for After Hours chalk drawn models to make our chalk art 'come alive' to the delight of the huge number of attendees. Our goal is to offer a new generation of 3D/AR chalk art projects for our corporate clients and exhibition clients alike.

 

If you are interested in bringing our unique blending of traditional 3D chalk art and our new AR technology to your corporate or international exhibition project, Art for After Hours is ready to discuss the possibilities with you soon.

 

Anthony Cappetto-3D/AR chalk artist

www.artforafterhours.com

A completed overall view of the finished 3D/AR chalk art work, 'Visions of Cambodia' measuring 30 by 40 feet in size.

The Art for After Hours Team of Shawn McCann (left) Team leader and designer Anthony Cappetto (center) and Wendy Stum (right) with 'Visions of Cambodia'.

Art for After Hours assembled a group of over 50 of our friends to pose with the finished art.  I am waving my hat at the left...

This is a close up through our iPad of the unique Ar effects of a hummingbird and butterflies hovering in the art and around my hands through a specialized app designed by Daqri for us for use in the Art for After Hours 3D chalk art.  We see this as the beginning of a new level of illusion in art and technology and wish to share the vision with the most visionary project opportunities available.

The AR effects as seen through our iPad for public viewing on a project.  If you look closely, you can see the butterflies and hummingbird in motion in the center of the piece. This was effectively our test of the technology and will be able to bring this and more to our new projects this coming year.  Feel free to contact Anthony Cappetto at Art for After Hours (www.artforafterhours.com) for details.

3D Chalk Artist Anthony Cappetto at the Verizon UNLV Chalk - Back to School Event August 29th -31st

Hi Everyone,

I just got back from creating an exceptionally fun 3D chalk art project for the Verizon UNLV Chalk - Back to School Event August 29th -31st in Las Vegas.  The art was created in a tight time frame for an interactive event with the student body in which the most highly voted interactivity pictures from their website Verizon Insider   will win a new tablet with  Verizon 4G LTE.  I have seen some of the pictures from yesterday alone and the poses are really fun to watch and play on the design I developed with Hey Reb!, UNLV mascot on a bridge with the backdrop of the Hoover Dam and a tablet riding on waves of water with the client team. Take a look on the viral video below to see it all:

 

I will have some more pictures to add to this post later on, but if you are a student at UNLV, stop by the UNLV student union patio today, 8/31 to get in on the fun!

 

Anthony Cappetto/Art for After Hours: A conversation about performance, blending and sharing experiences with 3D chalk art with Augmented Reality (AR)

This seems to be the time that I am seeing augmented reality reaching the world at least at the financial news level, and I expect the mainstream to follow suit soon.

As a 3D street painting artist who has been exploring the possibilities of blending emerging technology and social media since 2007, this is great to hear.

My 3D street painting (chalk) art company, Art for After Hours is pleased to announce that we are taking the step forward to bring the combination of 3D chalk art and emerging technologies to our clients over the singular 3D chalk art event alone.

 

A recent project that I completed for Pentax in New York City (2011) shows a tie in using quick response code (QR) with the tagline at the left.

 'Skullduggery' large scale 3D street painting (2011); Pictured: I am at left, Wendy Stum, AfAH Marketing Director is at right.  Artist team:  Anthony Cappetto (lead artist), Michael Macaulay, and Shawn McCann

As the founder of Art for After Hours, the 3D chalk work that I will supervise and design working with selected artists on our team will go beyond a simple 3D concept that merely shows a product or pitch in a small area, which is becoming increasingly common and somewhat mundane. Our clients for using 3D chalk art with augmented reality (AR) and other emerging technologies into the latest and more persuasive modes of physical sensation and emotional engagement with their users, viewers, and social environments.  We call this performance, blending, and sharing.

Performance - Creating the traditional interaction between the artist and the viewer as the chalk art (madonnari street painting art) has done for over four centuries.  Traditional street painting, also called pavement, sidewalk, or chalk art, is an art form in which artists draw with chalk pastels on the street, pavement, or sidewalk and the finished images resemble paintings with their composition and detail.

Blending -The enhancement of the street painting expereince using our 3D chalk art through applications of augmented reality (AR), Mixed Reality (MR) and Social Media as an integral part of your experiential event.

Sharing - Bringing the blended 3D chalk experience to a users/participants perspective though multiple portals of our clients whether product/brand launches, initiatives, public/private festivals and events, indoors, outdoors or both simultaneously.

The 3D chalk art works of Art for After Hours will continue to be those of chalk art as performance as well as blending, and of sharing - at the local, regional, national, or global level.  We seek and prefer clients ready to forgo the canned chalk art show and step up to what we see as the evolution of a 400 year old art form we respect greatly and only care to present in its best light.

If you are seeking out the combination of the live 3D street painting experience and emerging technology mix in your experiential event or campaign - I will be pleased to discuss potential concepts in more detail at Art for After Hours: 3D Chalk Art Experiences - Performance, Blending, Sharing.

Anthony Cappetto (at center) is President/Artist of Art for After Hours, a professional 3D street painting (chalk) art company bringing the 3D chalk art form blended with emerging technologies as experience to clients in the USA and internationally.  Artist in background:  Michael Macaulay (left), Shawn McCann (right).

 

Street Painting Festivals, Sponsorships, and Technology with Innovative Street Painting Group

Hi everyone,

It has been a busy Spring 2011 for my fellow artists and I with Art for After Hours (AfAH) with projects ranging from corporate conference entertainment and launches to large scale work for nonprofit arts events across the USA.  We have found ourselves in the niche of positioning our artist teams into potential exhibition events in the USA and internationally which made Wendy and I think about what we are doing and what we would like to add to our growing mix of street painting (chalk) art services.

 
3D street painting artist Anthony Cappetto contemplating on a cliff at Barefoot in the Park in Duluth, GA, May 2011.  The 3D street painting, measuring 16' x 30' art taking two days to complete. From Art for After Hours.

 

And here is a final posing shot, (Anthony in black at center) with the event organizers-we had lots of fun!

Wendy and I have been at this for over 10 years, I being an international 3D street painting artist who has had the opportunity to share my art at festivals and events around the world through my company Art for After Hours with some of the best 3D street painters over the years and the future looks positive
and bright.

Wendy has been and is a strong supporter of street painting festivals with me at AfAH.   Innovative Street Painting Group, with our blog 'Blog Now on streetpainting.tv' and our user generated video channel streetpainting.tv have been at street painting festivals in the USA and Mexico, interviewing numerous street painting artists about their art and festival directors about their events.  Our blog is read internationally by street painting artists, festival directors, and in some groups is considered a source of straightforward postings presenetd in a journalistic manner. It is this interest in street painting and our desire to grow and share it with an ever growing audience worldwide.

 
Street Painting Artist Shawn McCann with recently completed reproduction of 'The Secrets that we Gather' by fine artist Michael Madzo at Artisphere Int'l. Arts Festival in SC. From Art for After Hours.

As Innovative Street Painting Group, Inc., we are pleased to announce that we are moving forward with providing new and emerging street painting (chalk) art festivals an interface to seek and secure corporate sponsorships at the levels allowing the highest mission goals to be achieved.

 
3D street painting in a virtual space - artwork from Art for After Hours.

There is a range of new and emerging technologies that are growing around us, virtual spaces, augmented and mixed reality, mobility and of course social media.  Innovative Street Painting Group believes that these new and emerging developments gently coupled with the 400 year old art form of street painting allows for a new, exciting dimension to street painting (chalk) art that will be for the festivals and the corporate sponsors who want to be at the forefront of the 'blending' of art/technology shared with the world.

 
A previous 3D street painting art space by Innovative Street Painting Group with art by Art for After Hours in Second Life.

If you are a festival director who would like to work with Innovative Street Painting Group to bring these new dimensions in street painting (chalk) art to your event, please contact us for a confidential conversation.  If you are involved in sponsorship opportunities and are interested in learning more about how street painting (chalk) art festivals can be beneficial for your corporate image, I will be pleased to share my thoughts with you.

Anthony Cappetto is President and a co founder of Innovative Street Painting Group, Inc., a Hybrid 3-D Street Painting Art Festival Sponsorship, Media & Entertainment Company with Wendy Stum.