As a 3D street painting artist who has been exploring the possibilities of blending emerging technology and social media since 2007, this is great to hear.
My 3D street painting (chalk) art company, Art for After Hours is pleased to announce that we are taking the step forward to bring the combination of 3D chalk art and emerging technologies to our clients over the singular 3D chalk art event alone.
'Skullduggery' large scale 3D street painting (2011); Pictured: I am at left, Wendy Stum, AfAH Marketing Director is at right. Artist team: Anthony Cappetto (lead artist), Michael Macaulay, and Shawn McCann
As the founder of Art for After Hours, the 3D chalk work that I will supervise and design working with selected artists on our team will go beyond a simple 3D concept that merely shows a product or pitch in a small area, which is becoming increasingly common and somewhat mundane. Our clients for using 3D chalk art with augmented reality (AR) and other emerging technologies into the latest and more persuasive modes of physical sensation and emotional engagement with their users, viewers, and social environments. We call this performance, blending, and sharing.
Performance - Creating the traditional interaction between the artist and the viewer as the chalk art (madonnari street painting art) has done for over four centuries. Traditional street painting, also called pavement, sidewalk, or chalk art, is an art form in which artists draw with chalk pastels on the street, pavement, or sidewalk and the finished images resemble paintings with their composition and detail.
Blending -The enhancement of the street painting expereince using our 3D chalk art through applications of augmented reality (AR), Mixed Reality (MR) and Social Media as an integral part of your experiential event.
Sharing - Bringing the blended 3D chalk experience to a users/participants perspective though multiple portals of our clients whether product/brand launches, initiatives, public/private festivals and events, indoors, outdoors or both simultaneously.
The 3D chalk art works of Art for After Hours will continue to be those of chalk art as performance as well as blending, and of sharing - at the local, regional, national, or global level. We seek and prefer clients ready to forgo the canned chalk art show and step up to what we see as the evolution of a 400 year old art form we respect greatly and only care to present in its best light.
If you are seeking out the combination of the live 3D street painting experience and emerging technology mix in your experiential event or campaign - I will be pleased to discuss potential concepts in more detail at Art for After Hours: 3D Chalk Art Experiences - Performance, Blending, Sharing.
Anthony Cappetto (at center) is President/Artist of Art for After Hours, a professional 3D street painting (chalk) art company bringing the 3D chalk art form blended with emerging technologies as experience to clients in the USA and internationally. Artist in background: Michael Macaulay (left), Shawn McCann (right).