As many of our readers know, Art for After Hours is blending the traditional chalk art form with the emerging technologies of animated augmented reality (AR). We are finding that our recent projects using AR with the chalk art are generating large amounts of attention and interest, we like this of course...
As our recent project in Mumbai showed us was that blending multiple aspects of Art for After Hours art work - 3D chalk art, wall mural art, and AR can be very successful in crowd attention, extendable to branding, launches, and campaigns.
The interaction here is a start for us and Art for After Hours sees a growing trend in bringing technologies such as AR into our traditional 3D chalk and indoor/outdoor mural works. Projects can be developed in ways to intensify the illusionary experience, present client goals in a dynamic, interactive way not done anywhere esle at this point in time.
Hundreds of students from IIT Bombay not only viewed the AR through our iPad setup but posed nonstop for three days to be part of the animated AR experience.
These pictures are just a few of the hundreds taken of different students during the festival, the takeaways possible in events and launches are very clear.
AR with 3D chalk art and murals is vertical in more ways than one. Visit artforafterhours.com to have a confidential discussion about precisely how we can bring this new direction on the 3D chalk, mural art form to you globally.
Anthony Cappetto (left) is an internationally known 3D chalk artist working with animated augmented reality (AR) for global art projects and founder of Art for After Hours. a 3D/AR chalk art experiences company since 2001. Shawn McCann (right) lead artist and designer of the Techfest 2012 mural for Art for After Hours.
