Art for After Hours is happy to share our chalk work for a recently released national tv commercial for Kit Kat this month.
Art for After Hours artist Michael Macaulay (below) worked to create the client's design intent for the chalk artist themed commercial under very tight schedules and challenging conditions (intermittent rain) for a very successful outcome.
Onsite, Michael is touching up the tagline to be placed with the Kit Kat bar chalk art during the shoot.
The chalk art was touched up onsite to blend into the cobblestone surface without actually touching it for neatness and aesthetics. The cones and tape protected the chalk art before the actors arrived for the shoot.
Anthony Cappetto is President and an internationally known 3D/AR chalk artist whose company Art for After Hours provides professional quality chalk art for corporate and commercial projects in the USA and internationally since 2001. Michael Macaulay, an Art for After Hours artist team member, created the chalk art for Art for After Hours on the project. www.artforafterhours.com.