The Business of Street Painting Art

Art for After Hours: Kit Kat Chalk Art for TV commercial (released 2012)

Hi everyone,

Art for After Hours is happy to share our chalk work for a recently released national tv commercial for Kit Kat this month.

Art for After Hours artist Michael Macaulay (below) worked to create the client's design intent for the chalk artist themed commercial under very tight schedules and challenging conditions (intermittent rain) for a very successful outcome.

 

Onsite, Michael is touching up the tagline to be placed with the Kit Kat bar chalk art during the shoot.

The chalk art was touched up onsite to blend into the cobblestone surface without actually touching it for neatness and aesthetics.  The cones and tape protected the chalk art before the actors arrived for the shoot.

 It was fun for Art for After Hours to be involved on the project and look forward to bringing our 3D chalk art into future commercial opportunities.

 

Anthony Cappetto is President and an internationally known 3D/AR chalk artist whose company Art for After Hours provides professional quality chalk art for corporate and commercial projects in the USA and internationally since 2001.  Michael Macaulay, an Art for After Hours artist team member, created the chalk art for Art for After Hours on the project. www.artforafterhours.com.

Artisphere 2012: Art for After Hours chalk artists Anthony Cappetto and Shawn McCann returning to Greenville!

This weekend, fellow chalk artist Shawn McCann and I will be heading back to Greenville, SC to share our chalk art with the visitors to the Artisphere International Arts Festival.  Here are the sketches we will be re-creating at the event this weekend.  Although Shawn and I typically create large scale 3D chalk art projects with Art for After Hours - Its fun to do some nice 2d on occasion too.  Especially with the tasty Southern cooking in Greenville!

Anthony Cappetto:

Shawn McCann:

We are very excited about doing these pieces which will be far brighter and more intentified when rendered in chalk live at Artisphere.

Looking forward to seeing our old friends and to make new ones this weekend in Greenville SC.

 

Anthony Cappetto is an internationally known 3D/AR chalk artist bringing the traditional 400 year old art form blended with animated augmented reality (AR) to corporate and exhibition clientele through his companies Art for After Hours and Innovative Street Painting Group, Inc.  Shawn McCann is a 3D chalk artist, an accomplished children's book illustrator and muralist whom recently traveled with me to Mumbai, India to bring our art to the students of IIT Bombay in January 2012.  Shawn McCann is exclusively represented for chalk art project through Art for After Hours.  www.artforafterhours.com, www.ispg-inc.com.

Street Art Murals with AR: Going Vertical - and on the ground too...

As many of our readers know, Art for After Hours is blending the traditional chalk art form with the emerging technologies of animated augmented reality (AR). We are finding that our recent projects using AR with the chalk art are generating large amounts of attention and interest, we like this of course...

 

As our recent project in Mumbai showed us was that blending multiple aspects of Art for After Hours art work - 3D chalk art, wall mural art, and AR can be very successful in crowd attention, extendable to branding, launches, and campaigns.

The interaction here is a start for us and Art for After Hours sees a growing trend in bringing technologies such as AR into our traditional 3D chalk and indoor/outdoor mural works.  Projects can be developed in ways to intensify the illusionary experience, present client goals in a dynamic, interactive way not done anywhere esle at this point in time.

Hundreds of students from IIT Bombay not only viewed the AR through our iPad setup but posed nonstop for three days to be part of the animated AR experience.

These pictures are just a few of the hundreds taken of different students during the festival,  the takeaways possible in events and launches are very clear.

AR with 3D chalk art and murals is vertical in more ways than one.  Visit artforafterhours.com to have a confidential discussion about precisely how we can bring this new direction on the 3D chalk, mural art form to you globally.

Anthony Cappetto (left) is an internationally known 3D chalk artist working with animated augmented reality (AR) for global art projects and founder of Art for After Hours. a 3D/AR chalk art experiences company since 2001.   Shawn McCann (right) lead artist and designer of the Techfest 2012 mural for Art for After Hours.

Art for After Hours launches 3D/AR business for street art wall murals, joining 3D/AR chalk art

Happy New Year from Art for After Hours!

Last year was an exciting year for us to introduce the use of animated augmented reality (AR) into our 3D chalk art events.  Over the New Year, I was invited to Mumbai, India bringing along Art for After Hours wall mural and 3D chalk artist Shawn McCann to present the vision of 'blending' traditional art and emerging technologies to the Techfest 2012 event at IIT Bombay in Mumbai, India.

The project was a lot of fun for us and a great stage to share my ideas of blending art and technology together for a three day attendance of over 80,000 students and attendees.

Here we have Shawn posing with a portion of the completed main wall for the Techfest event in which he designed and supervised a team of onsite student assistants to produce outdoor street art wall murals in a five day period.  The main wall (detail, above) measured 27 meters long by 4.5 meters high, while the secondary wall (below) measured 6.25 meters by 4.5 meters high.

Shawn McCann (at right) with the completed secondary wall mural.

While Shawn was working on the wall murals, I (Anthony Cappetto) designed and produced the first 3D chalk art/ animated AR project in India (below) and the second 3D chalk art/ animated AR project anywhere in the world up to this point.  Iam  standing up the highest and positioned just left of center.

 The IIT students and I were interacting with the AR model of the IIT robot mascot 'chasing' the robot over the 'Cityscape' 3D chalk art mural which took approximately 30 hours to complete in advance of the event start.

This being our second project blending the 3D chalk and AR, Art for After Hours is finding that the interest by the public in the emerging technology is very high.  We had a near continuous stream of several hundred IIT students  lined up to interact with our AR models over the three day festival.  Here are a few examples from the event:

The above three images are just a selection of the hundreds of images Art for After Hours is currently in the process of uploading to our Facebook Page - Art for After Hours: Professional Street Painting Art Services so the students may have a takeway from the event to share with their friends in social media.

A quick shot after I finished the 3D chalk art portion of the 3D chalk art/ animated AR project.  Notice the binary theme that Shawn and I both had in our artworks.  

Shawn and I had a great time with the art and Art for After Hours looks forward to developing a new generation of blended art project using 3D street art murals, 3D chalk art projects, or both for our established and new clients in corporate and exhibition projects in the USA and internationally.

I look forward to initiating discussion for new 3D/AR projects with you, the readers soon.

Anthony Cappetto is an internationally known 3D/AR chalk artist and President of Art for After Hours (www.artforafterhours.com)a company he founded in 2001, providing 3D chalk and wall mural projects utilizing animated augmented reality (AR) for corporate and exhibition clientele in the USA and internationally. Special thanks to Daqri for working with me for AR effects.