The Business of Street Painting Art

Art for After Hours: Kit Kat Chalk Art for TV commercial (released 2012)

Hi everyone,

Art for After Hours is happy to share our chalk work for a recently released national tv commercial for Kit Kat this month.

Art for After Hours artist Michael Macaulay (below) worked to create the client's design intent for the chalk artist themed commercial under very tight schedules and challenging conditions (intermittent rain) for a very successful outcome.

 

Onsite, Michael is touching up the tagline to be placed with the Kit Kat bar chalk art during the shoot.

The chalk art was touched up onsite to blend into the cobblestone surface without actually touching it for neatness and aesthetics.  The cones and tape protected the chalk art before the actors arrived for the shoot.

 It was fun for Art for After Hours to be involved on the project and look forward to bringing our 3D chalk art into future commercial opportunities.

 

Anthony Cappetto is President and an internationally known 3D/AR chalk artist whose company Art for After Hours provides professional quality chalk art for corporate and commercial projects in the USA and internationally since 2001.  Michael Macaulay, an Art for After Hours artist team member, created the chalk art for Art for After Hours on the project. www.artforafterhours.com.

Magic Beans! Art for After Hours at the Tribeca Film Festival Family Street Fair 2012

Hi everyone,

Its been a little while since we've been on Business of Street Painting Art but we have had some new developments we wish to share with our readers.  It was great to be able to share 3D chalk art live on the streets of New York City to such an appreciative audience.  Wendy and I had a great time!

 

 

 

This was a quick but fun project for the Tribeca Film Festival Family Street Fair with the family friendly theme of 'Jack and the Beanstalk'.

This project took a day and a half to do, and measured approximately 8' by 13' in size.

The chalk work around our piece (seen from the other side) was from the young children who were excited to see the fairy tale art and responded with masterpieces of their own...

 

BTW, I'm entered in the 'Art Takes Times Square' billboard event on June 18th and closng in on my goal of having large 3D street painting such as 'Visions of Cambodia' flashed on the billboards of Times Square!  To 'collect' my portfolio, click the link below and follow the instructions.

http://anthonycappetto.artistswanted.org/atts2012

Thanks!

Anthony Cappetto is an internationally known 3D chalk artist using AR to blend art and technology at his experiential 3D/AR Chalk art company Art for After Hours. www.artforafterhours.com

 

 

Art for After Hours launches 3D/AR business for street art wall murals, joining 3D/AR chalk art

Happy New Year from Art for After Hours!

Last year was an exciting year for us to introduce the use of animated augmented reality (AR) into our 3D chalk art events.  Over the New Year, I was invited to Mumbai, India bringing along Art for After Hours wall mural and 3D chalk artist Shawn McCann to present the vision of 'blending' traditional art and emerging technologies to the Techfest 2012 event at IIT Bombay in Mumbai, India.

The project was a lot of fun for us and a great stage to share my ideas of blending art and technology together for a three day attendance of over 80,000 students and attendees.

Here we have Shawn posing with a portion of the completed main wall for the Techfest event in which he designed and supervised a team of onsite student assistants to produce outdoor street art wall murals in a five day period.  The main wall (detail, above) measured 27 meters long by 4.5 meters high, while the secondary wall (below) measured 6.25 meters by 4.5 meters high.

Shawn McCann (at right) with the completed secondary wall mural.

While Shawn was working on the wall murals, I (Anthony Cappetto) designed and produced the first 3D chalk art/ animated AR project in India (below) and the second 3D chalk art/ animated AR project anywhere in the world up to this point.  Iam  standing up the highest and positioned just left of center.

 The IIT students and I were interacting with the AR model of the IIT robot mascot 'chasing' the robot over the 'Cityscape' 3D chalk art mural which took approximately 30 hours to complete in advance of the event start.

This being our second project blending the 3D chalk and AR, Art for After Hours is finding that the interest by the public in the emerging technology is very high.  We had a near continuous stream of several hundred IIT students  lined up to interact with our AR models over the three day festival.  Here are a few examples from the event:

The above three images are just a selection of the hundreds of images Art for After Hours is currently in the process of uploading to our Facebook Page - Art for After Hours: Professional Street Painting Art Services so the students may have a takeway from the event to share with their friends in social media.

A quick shot after I finished the 3D chalk art portion of the 3D chalk art/ animated AR project.  Notice the binary theme that Shawn and I both had in our artworks.  

Shawn and I had a great time with the art and Art for After Hours looks forward to developing a new generation of blended art project using 3D street art murals, 3D chalk art projects, or both for our established and new clients in corporate and exhibition projects in the USA and internationally.

I look forward to initiating discussion for new 3D/AR projects with you, the readers soon.

Anthony Cappetto is an internationally known 3D/AR chalk artist and President of Art for After Hours (www.artforafterhours.com)a company he founded in 2001, providing 3D chalk and wall mural projects utilizing animated augmented reality (AR) for corporate and exhibition clientele in the USA and internationally. Special thanks to Daqri for working with me for AR effects.

 

Anthony Cappetto/Art for After Hours: A conversation about performance, blending and sharing experiences with 3D chalk art with Augmented Reality (AR)

This seems to be the time that I am seeing augmented reality reaching the world at least at the financial news level, and I expect the mainstream to follow suit soon.

As a 3D street painting artist who has been exploring the possibilities of blending emerging technology and social media since 2007, this is great to hear.

My 3D street painting (chalk) art company, Art for After Hours is pleased to announce that we are taking the step forward to bring the combination of 3D chalk art and emerging technologies to our clients over the singular 3D chalk art event alone.

 

A recent project that I completed for Pentax in New York City (2011) shows a tie in using quick response code (QR) with the tagline at the left.

 'Skullduggery' large scale 3D street painting (2011); Pictured: I am at left, Wendy Stum, AfAH Marketing Director is at right.  Artist team:  Anthony Cappetto (lead artist), Michael Macaulay, and Shawn McCann

As the founder of Art for After Hours, the 3D chalk work that I will supervise and design working with selected artists on our team will go beyond a simple 3D concept that merely shows a product or pitch in a small area, which is becoming increasingly common and somewhat mundane. Our clients for using 3D chalk art with augmented reality (AR) and other emerging technologies into the latest and more persuasive modes of physical sensation and emotional engagement with their users, viewers, and social environments.  We call this performance, blending, and sharing.

Performance - Creating the traditional interaction between the artist and the viewer as the chalk art (madonnari street painting art) has done for over four centuries.  Traditional street painting, also called pavement, sidewalk, or chalk art, is an art form in which artists draw with chalk pastels on the street, pavement, or sidewalk and the finished images resemble paintings with their composition and detail.

Blending -The enhancement of the street painting expereince using our 3D chalk art through applications of augmented reality (AR), Mixed Reality (MR) and Social Media as an integral part of your experiential event.

Sharing - Bringing the blended 3D chalk experience to a users/participants perspective though multiple portals of our clients whether product/brand launches, initiatives, public/private festivals and events, indoors, outdoors or both simultaneously.

The 3D chalk art works of Art for After Hours will continue to be those of chalk art as performance as well as blending, and of sharing - at the local, regional, national, or global level.  We seek and prefer clients ready to forgo the canned chalk art show and step up to what we see as the evolution of a 400 year old art form we respect greatly and only care to present in its best light.

If you are seeking out the combination of the live 3D street painting experience and emerging technology mix in your experiential event or campaign - I will be pleased to discuss potential concepts in more detail at Art for After Hours: 3D Chalk Art Experiences - Performance, Blending, Sharing.

Anthony Cappetto (at center) is President/Artist of Art for After Hours, a professional 3D street painting (chalk) art company bringing the 3D chalk art form blended with emerging technologies as experience to clients in the USA and internationally.  Artist in background:  Michael Macaulay (left), Shawn McCann (right).

 

3D Pavement Art in Duluth, GA by Anthony Cappetto of Art for After Hours - May 2011

Recently, I (Anthony Cappetto)was able to share my 3D pavement art with the visitors to the Barefoot in the Park Arts Festival in Duluth, GA, from May 6th through May 8th, 2011.

This large scale 3D street painting measured approximately 16' by 30' in size and took me about 30 hours to complete.

The titled artwork 'Barefoot in the Park' shows beautiful scenery below with a majestic waterfall on the left side of the piece, a rock wall in the distance that I am upon, and a colorful cliff wall at the right.

I enjoy what I am able to do and to share my passion for 3D street painting (pavement) art with everyone.

 

 

 

 

 

Here I am (center, in black) with members of Barefoot in the Park positioned on the waterfall, the rock wall, and the cliff top.  a great conclusion to a fun weekend creating 3D pavement art!

Art for After Hours and I can bring 3D pavement art in nearly any size with appropriate concepts, complexity, and scope based on the number of artists, days to complete, and concepts desired with proper planning from client and art teams.  Contact Art for After Hours for more details, we look forward to hearing from you soon.

Anthony Cappetto is an international 3D street painting artist and President of Art for After Hours, now in its 10th year of bringing the street painting art form to corporate and not for profit clients in the USA and internationally with exclusively represented 3D street painting artists.

3D Street Painting Artists Anthony Cappetto and Michael Macaulay's interpretation of 'Through to the Pacific' by Currier & Ives in Springfield, MA

Creative chalk art: wwlp.com

Michael Macaulay and I were interviewed on 'Mass Appeal', a local program at the NBC affiliate WWLP in Springfield, MA.  We were happy to share our excitement about our recent Art for After Hours 3D street painting, an interpretation of the Currier & Ives classic lithograph 'Through to the Pacific' (1870) which we created for the attendees of the Original Western Massachusetts Home and Garden Show, March 24th through March 27th, 2011.

Here is our finished 3D street painting (chalk)art from the event to see the detail and attention paid to the presentation of an important part of the American Experience:

 
At a size of 15 feet deep by 20 feet wide, our finished 3D street painting art took 3-1/2 days for us to do or about 70 hours worth of work between us.  Notice how the train appears to levitate outside the finished frame and sill on its path to the Pacific.

Anthony Cappetto is President/Artist of Art for After Hours, a professional 3D street painting chalk art services company, providing project management and artists for challenging, visionary art for like minded clients in the USA and internationally since 2001.  3D street painting artist Michael Macaulay is represented for street painting art by Art for After Hours. 

3D Chalk Artists Michael Macaulay and Anthony Cappetto at the Original Western Mass Home & Garden Show 2011

 
I am letting our readers here at the Business of Street Painting Art  know about an upcoming 3D street painting event that will be featuring 3D street painting artists Michael Macaulay and I (Anthony Cappetto) at the Original Western Mass Home and Garden Show in Springfield, MA from March 24th through March 27th, 2011.

Mike and I will be doing our interpretation of the famous 'Through to the Pacific' , a hand-colored lithograph by Currier & Ives that is currently on display in "The Legacy of Currier & Ives: Shaping the American Spirit" at the Michele & Donald D'Amour Museum of Fine Arts, part of the Springfield Museums from February 1st through May 1st, 2011.

Beginning in 1835, Currier & Ives produced prints which celbrated the American experience, and Mike and I are pleaed and honored to be able to bring the detail and attention of Art for After Hours to an important piece of American history.

More to follow as the 3D street painting art unfolds next week at the Original Western Mass Home & Garden Show.

 

Anthony Cappetto is President/Artist of Art for After Hours, a professional 3D street painting(chalk) art services company founded in 2001.  Michael Macaulay is exclusively represented by Art for After Hours for street painting art.

Streetpainting.tv: Street Painting Video Channel bringing new, expanded video coverage of the street painting (chalk) art world

 

 

Streetpainting.tv, a street painting (chalk) art themed video channel with over 300 videos and a part of Innovative Street Painting Group, Inc. is moving forward with plans for growing more extensive coverage of street painting (chalk) art events throughout the world in 2011 as well as new ways to reach the growing street painting art audience beyond the artists/festival community itself.  Below is a detail from the main exhibition piece highlighting famous personalities of Nuevo Leon:

Innovative Street Painting Group, Inc. strongly believes in sharing street painting (chalk) art with the new generation of street painting (chalk) artists, festival directors and fans throughout the world through street painting (chalk) art themed social and online media. You may visit our street painting themed video channel, streetpainting.tv, Blog Now on streetpainting.tv developing video projects of increasing sophistication with streetpainting.tv using WebEx, street painting (chalk) art programming projects, shows, 3D video, AR and mobility.

 
 Here is a view of the main exhibition piece created especially for the Festival. Notice the bright color and detail from the team of talented international street painting artists from Mexico, Italy, and the USA.

And here are some images from streetpainting.tv from the Sarasota International Chalk Festival in Sarasota FL.

 
 
Above is a view of one of the exhibition works (by Art for After Hours team) in progress to show the attention and activity at the festival which had thousands of attendees over its weekend run on Halloween weekend in the USA.

 
Here is our newest player (via livestream.com) carrying our latest coverage from the 2010 Festival Bella Via and Sarasota International Chalk Festivals  showing user generated video of artist interviews and festival walkthroughs bringing the feel of street painting art to our growing viewers around the world.

 

If you like the concept of reaching the growing viewership of street painting (chalk) art fans, streetpainting.tv would be glad to talk to you about bringing our approach and your story to future streetpainting.tv coverage, programming, and entertainment.  Street Painting goes well with many concepts in entertainment, culture, and leisure activity.

Anthony Cappetto and Wendy Stum are co founders of Innovative Street Painting Group, Inc., a street painting (chalk) art online media company which includes streetpainting.tv and Blog Now on streetpainting.tv.

Nothing ventured, nothing gained: art/technology blend mix using street painting (chalk) art

Yes, I am a strong proponent of the blending of art and technology, especially in my art form of 3D street painting (chalk) art.  I find it a touch point between a traditional art form with a multi century history to so many emerging concepts bringing an ever expanding and deepening connection to society.

Although in the image (left) of me in Osaka last September doesn't show the technology application clearly (video, social networking, blogging), the next steps with emerging technologies and spaces are upon us.

Art for After Hours and Innovative Street Painting Group are early adopters of the combination (blending) of street painting (chalk) art with technology going back several years when Twitter was not on the public's radar and when blogging was just beginning to reach the public's reach.

We created a small, experimental space in Second Life to show that street painting can be present virtually as well as physically with the belief that this work of the street can only grow and develop in sophistication in this and new virtual spaces to reach viewers and grow even more artists to street paint themselves with or without a computer connection.

 In the SL space, we presented previous examples of our work to display to SL residents, even connections to our street painting art video channel, streetpainting.tv and our blogs 'Blog Now on streetpainting.tv and this blog as well.

 

 

 

 

Art for After Hours and Innovative Street Painting Group welcome those who want to take the step of blending art/technology for concepts unseen before that can bring the best in a traditional art form and new, emerging  technologies to share with the growing audience of fans worldwide.

 

 

 

 

Anthony Cappetto is an international 3D street painting (chalk) artist, the founder of Art for After Hours, a professional 3D street painting (chalk) art service company with 3D street painting artists on contract for corporate and non profit clients in the USA and globally since 2001.  Anthony Cappetto is a co-founder of Innovative Street Painting Group, Inc., pursuing the blending of art/technology for hybrid events and street painting art media since 2007.

Using Blended Art/Technology to bring 3D Street Painting (chalk) art to your Viewers

Hi Everyone!

As the year is getting underway, Art for After Hours and Innovative Street Painting Group are moving forward to share our general excitement about the blending of traditional street (chalk) art and the new, developing technologies as a new direction for both portions of the conceptual art/technology equation.

We are pleased to say that we are offering a new option for streaming webcast services of professional quality for the blended 3D street painting exhibition/launch that wishes to maximize their exposure using artists from Art for After Hours.  Using a customized service from WebEx, Art for After Hours will combine elements from augmented reality (AR), with the traditional and popular 3D street (chalk) art that Art for After Hours is known for in the USA and internationally, we will be continually striving to create the most exciting, conceptual, blended 3D street art presentations anywhere.

Our customized methods using WebEx start with tv quality video, multichannel audio, and multimedia presentations by professionals as a tool to share our art and experimentation to launch clients new products, brands, and vision to more people in more locations in real time as an interactive experience for all, a process as artists that we are very excited in and confident in the output as well.

We believe the combination of art and technology is on its way to being not just the next big thing, but an evolutionary direction in the art form itself.  But to our users, our program remains the same - to excite, inspire, and engage your viewers and attendees at your next brand launch, exhibition, tradeshow, or special event.  If you have any questions about how to make our new approach to 3D street painting (chalk) art work specifically for your plans - feel free to contact me.

Anthony Cappetto is an internationally known 3D street painting (chalk) artist, the President/Artist of Art for After Hours, a professional 3D street painting art services company since 2001 as well as a co founder of Innovative Street Painting Group, Inc., a street painting art media/entertainment company using new technology to reach the new generation of street painting artists, festivals and fans worldwide.