The Business of Street Painting Art

3-D street painting art business going forward in 2010

Speaking for Art for After Hours, my company that provides the talents of 3-D street painting art talent for corporate and not for profit projects in the USA and internationally since 2001, our artists and team have seen the growth and interest in this art form spread rapidly with clients in 2009 ranging from large exhibition projects in Dubai (below), international street painting festivals in Mexico, to small growing art events here in the USA.  Even in the current economic conditions during 2009, street painting art in corporate art events and launches has still been a successful means for advertising, marketing, and public relations firms to bring their message to their targets.

'Parrots' by street painting artist Rod Tryon (2009).

 

'Jaguars' by street painting artist Rod Tryon (2009).

Promotional 3-D street painting for Dubai Shopping Festival by street painting artist Rod Tryon (2009).

3-D street painting designed by street painting artist Rod Tryon in Great Neck, NY (2009). I assisted Rod in the street painting drawing for this day long project.  Artists: Rod Tryon and Anthony Cappetto.  Photograph by Wendy Stum of Art for After Hours.

Earlier that day, Anthony Cappetto (above) participating in a street painting art workshop, sharing the street painting art of Rod Tryon with an eager audience of youngsters enjoying the pictures...Photograph by Wendy Stum of Art for After Hours. 

 

Street painting artist Rod Tryon conducting an artist workshop for children in Great Neck, NY in 2009. Photograph by Wendy Stum of Art for After Hours.

Art for After Hours sees positive signs for larger, more ambitious projects and efforts for the street painting art form in 3-D and traditional 2-D street painting art projects in 2010 in terms of corporate and not for profit events.  Art for After Hours values the respect and integrity of our clients and their vision, as well and equally, the growth and creativity of the fine street painting artists that we have on contract to allow these street painting art projects to become reality.

 

3-D street painting in New Orleans, LA for GE Healthcare (2009) by street painting artist Michael Macaulay (2009). Photograph by the artist.

This has additionally been a fine year for Innovative Street Painting Group, Inc. (ISPG), a second company in which I am a co-founder to bring the street painting art form to the new generation of street painting artists, festival directors, and the many growing fans via social media.  In 2009, partnering with Livestream.com, a streaming video media provider, ISPG was able to broadcast live from the Festival Bella Via in Monterrey, Mexico in October, interviewing street painters from Mexico and Italy through our street painting art video channel, streetpainting.tv.   The broadcast reached viewers in Mexico, USA, and Canada, but additionally in Europe, the Russian Federation, Asia, and South Africa.

From the Festival Bella Via 2009:  A reproduction of 'Mariposas Blancas' by original artist Victor Rodriquez (2007) reproduced by street painting artists Ana Celia Tijerina Martinez and Cesar Jair Hernandez Ponce.  Photograph by Wendy Stum of streetpainting.tv.

From the Festival Bella Via 2009:  A reproduction of 'El Velorio' by original artist Jose Jara (1889); reproduced by street painting artist Adrian Monsivais Rosales, the winner of the Primer Lugar (First Prize) in the Qualificati street painting art level at Festival Bella Via. Photograph by Wendy Stum of streetpainting.tv.

Street painting artists have been following postings through our blog, ‘Blog Now on streetpainting.tv’, with over 160 posts of the work of street painting artists, festivals, and events written in a journalistic manner with name and photo credits to these exceptionally creative artists and festival directors as a matter of course.

From the Blog Now on streetpainting.tv interview with John Aaron, CEO of CHALK4PEACE; Photo: Valley View E.S., Richmond, CA 9/11/09 by Jerry Downs Photography.

Moving forward in 2010, we are seeing the interest in the avatar and virtual space experiences growing and the beginning of popular discussion of when – not if virtual spaces and avatar based interaction will become part of mainstream society.  Innovative Street Painting Group plans to become a part of this ‘blending’ of the live aspects of our art form with these new, exciting developments, whether they are in Second Life or another immersive delivery method.

SL avatar Chalkfan Streeter (aka Anthony Cappetto of ISPG) by 3-D street painting art 'Snakes' originally created live by professional street painting artist Rod Tryon.  The art was part of a contemporary art exhibition presented in Second Life in 2008 at the Ten Cubed Gallery, the first exhibition of street painting art in a virtual space. Photograph by Anthony Cappetto of streetpainting.tv.

Our experience in working closely with professional clients and our street painting artists through Art for After Hours will be strong components in sharing, growing, and interacting with visionaries in new VR and VS worlds who enjoy art and wish to bridge live and virtual experiences.

I will be glad to discuss our thoughts in this post through Art for After Hours and Innovative Street Painting Group, reaching out and being available to those who envision the way forward in street painting as we do.

Anthony Cappetto is President/Artist of Art for After Hours, a professional street painting art company providing project development and management for corporate and not for profit clientele in the USA and internationally since 2001 as well a co-founder of Innovative Street Painting Group, Inc., a street painting art and media entertainment company since 2007.

3-D street painting ('slicker art')... A Growing Market for Advertising, PR & Marketing

At Art for After Hours, we have found that there is a growing market for using the creativity and beauty of the street painting art form - especially the 3-D style in projects that the art but not the live performance aspect is desired for one reason or another.

Art for After Hours has been meeting this need for our corporate clients by offering 3-D advertising solutions in the form of 'slicker art' in which an actual chalk art work is designed and created then transferred to an indoor or outdoor media for advertising, public relations, or other media usages.

A recently completed project was for a client who wished to show the new product design for West Cigarettes at a French tradeshow - we were happy to design this 3-D solution for them.

 

This is a view of the art work (designed and drawn by professional 3-D street painting artist Rod Tryon) photographed to show how a viewer may see the art work through their digital camera or smartphone.

 

And this is a view of the art work (by professional 3-D street painting artist Rod Tryon) from an over head position to present the 3-D effect as it is drawn to achieve the illusionary effect when seen from the ground.  The design ability from the professional 3-D street painting artist who understands the unique design methods required to produce this work is the key difference in the outcome of a project.

Note:  Not every subject works in every environment or audience, some may like to use different subjects for slicker art than cigarettes or other products that may have a controversial element.  We at Art for After Hours do not endorse cigarette smoking ourselves but endorse creative interpretations of clients messages.

Anthony Cappetto is President/Artist of Art for After Hours, a professional street painting art company providing 3-D street painting art talent for corporate and not for profit clients in the USA and internationally since 2001.

Taste of New Orleans - 3-D Street Painting Project for GE Healthcare by AfAH artist Michael Macaulay

I have just returned from New Orleans with Michael Macaulay, who creates attractive and fun 3-D style street painting art for us at Art for After Hours who just completed an illusionary 3-D street painting for GE Healthcare.

The 3-D street painting featured the CARESCAPE Monitor B850 in a playful New Orleans setting of popular themes such as trumpeteers, jesters, and the Bourbon Street sign with an intertwining with the imagery of GE Healthcare with positive results from the attendees and onlookers.

Here are some images from this successful event:

The finished image by Michael Macaulay that measured 10' x 16' in size and took three days to produce onsite.

 

Daily onlookers enjoying the 3-D street painting by Michael Macaulay in New Orleans.

 

A lighter moment - Michael Macaulay showing the 3-D illusionary effect from his street painting, an original design.

Anthony Cappetto is President/Artist of Art for After Hours, a professional street painting art company bringing art and technology together through attractive 3-D street paintings for corporate and not for profit clients in the USA and Internationally since 2001.

Augmented Reality: A twisting cube in the palm of your hand...

  Today's FT had a simple demonstration of augmented reality in an article in which the reader would position a graphic placed in the paper in the direction of the reader's webcam reading from a FT link.

Although I have seen this demonstration of AR before, it is fun to do yourself, and in my mind a start point for innovative ways of presenting your message in the ever expanding media in which an ad message not only reaches target audiences but the target audiences can send it right back through social media, microblogging, internet, mobile , and virtual media such as augmented reality.

I am attaching a video of the AR here: Download BOS AR VID 00005

Here are some of my results:

 

 

 a virtual cube program running 'in the palm of my hand', can this 'blending' of physical (my hand) and virtual (the AR program running) apply to ISPGs street painting concepts? We say yes... and look forward to meeting those who wish to try...

Anthony Cappetto is President/Artist of Art for After Hours, an art consulting company providing professional street painting talent to corporate and public events in the USA and internationally as well as a co founder and President of Innovative Street Painting Group, Inc, a company using live broadcasting through our streetpainting.tv live channels, videos on demand, and new technologies such as ‘Blended’ street painting art services for real world/virtual world applications to grow the art form of street painting art to the next generation of street painting artists worldwide.

Interactive video in magazines: The Blending takes the next step...

 As a street painting artist as well as an entrepreneur in growing the art form of street painting through all new developments with technology; I am always excited to see new appications in bringing an advertising or creative message to the world in an innovative manner.  I was very excited to see the attention to the use of interactive video in a popular magazine this coming September thanks to the products of the Amerchip company. 

Please note: I am not an endorser of any kind, I am just making observations from the position of a street painting artist and entrepreneur appriciative and supportive of new technologies and innovation that can bring our creativity to a wider audience.

This is a video I found on YouTube showing the technology:

My second company, Innovative Street Painting Group, Inc. as we discuss on the  blog utilizes what we call 'blending', or our way of street painting live and interfacing a live stream from an island or region in a virtual space; bringing the street painting art experience to those who may not have the chance to see the event live (e.g.: in world viewers).  Blending whether in our street painting art form or in the popular media such as the video subject is in our opinion inevitable and another step in melding the fabric of our physical and digital presences and exposures.

Anthony Cappetto is President/Artist of Art for After Hours, an art consulting company providing professional street painting talent to corporate and public events in the USA and internationally as well as a co founder and President of Innovative Street Painting Group, Inc, a company using live broadcasting through our streetpainting.tv live channels, videos on demand, and new technologies such as ‘Blended’ street painting art services for real world/virtual world applications to grow the art form of street painting art to the next generation of street painting artists worldwide.

Welcoming 3-D street painting artist Michael Macaulay to Art for After Hours

 On behalf of Art for After Hours, I am pleased to welcome 3-D street painting artist Michael Macaulay to Art for After Hours offering of professional Madonnari style street painters for corporate and not for profit events, launches, exhibitions, and festival components in the USA and internationally.  Michael Macaulay is becoming a very popular street painting artist in the Northeast USA and is building a growing following with his subject matter of sports figures, superheros, action figures, and traditional art work interpretations. Here are some recent examples of Mike's work from Art for After Hours:

 

Sun Valley Center for the Arts Wine Auction, 2008

 

Michael Macaulay with a detail interpretation of 'Angels' by Raphael; created for the Artisphere International Arts Festival in Greenville, SC in 2009.

Here are some examples from Michael's previous work at street painting festivals in the Northeast USA:

 

3-D street painting: 'Superman' at the Providence Street Painting Festival in 2005

 

3-D street painting: Halloween theme at the Roger Williams Park Zoo in Providence, RI in 2008

 

3-D street painting: On top of the world at the Roger Williams Zoo in Providence , RI in 2009.

More of Michael's work can be seen on his dedicated web page at Art for After Hours.

Anthony Cappetto is President/Artist of Art for After Hours, an art consulting company providing professional street painting talent to corporate and public events in the USA and internationally as well as a co founder and President of Innovative Street Painting Group, Inc, a company using live broadcasting through our streetpainting.tv live channels, videos on demand, and new technologies such as ‘Blended’ street painting art services for real world/virtual world applications to grow the art form of street painting art to the next generation of street painting artists worldwide.

Live Broadcasting and the Business of Street Painting

Innovative Street Painting Group, through our streetpainting.tv premium channel is very excited for the possibilities that can exist for the festival event, art exhibition or festival that can present their message on current events and issues in the business of street painting art through live broadcasting.

 

Street painting event in South Carolina (2009)

Many people attend street painting events and festivals, enjoying themselves, knowing they were part of a good cause and the many postive aspects of the street painting art experience which is a good thing.  Bringing that experience to the many viewers via live, streaming video broadcasts can be a conduit to grow an audience following the festivals, the talent, and the many entertainers, vendors, and sponsors who make these events possible.

 

Street Painting Public Exhibition, Dubai (2009)

Streetpainting.tv offers street painting art festival directors a forum to have a live broadcast stream available for street painting art themed programming whether it's a roundtable discussion on the issues of festivals, inteviews with talent, sponsors, entertainers, and of course live from the events themselves - the possibilities exists and will be acted upon by those looking to take the next step in reaching and interacting with their viewers beyond user generated videos and static web pages.

 

Street Painting Festival, San Rafael, CA (2003)

Streetpainting.tv invites those who share our vision to contact us for more details and we hope to see you on a streetpainting.tv channel soon.

Anthony Cappetto is President/Artist of Art for After Hours, an art consulting company providing professional street painting talent to corporate and public events in the USA and internationally as well as a co founder and President of Innovative Street Painting Group, Inc, a company using live broadcasting through our streetpainting.tv live channels, videos on demand, and new technologies such as ‘Blended’ street painting art services for real world/virtual world applications to grow the art form of street painting art to the next generation of street painting artists worldwide.

Streetpainting.tv: Live streaming videos and VOD for street painting art programming

Recently, Innovative Street Painting Group's 'streetpainting.tv' niche video channel for interviews with street painting artists and festival directors on site creating the art and events now offers the ability to stream live from street painting festivals as well as offer producers the ability to bring street painting art themed programming to an international audience.

Thanks to the good people at livestream.com, streetpainting.tv is moving forward to share the live streaming street painting art experience to viewers online and wherever our video player can be accessed.  Feel free to embed our video player also offering video on demand and chat from the library of over 240 videos of street painting artists and festival directors talking about their art, festivals and what this four hundred year old art form is about to a growing number of interested fans worldwide.

If you have a street painting art themed concept you would like to see on streetpainting.tv, feel free to contact us at Innovative Street Painting Group (www.ispg-inc.com) for more information. Otherwise, feel free to embed and share the streetpainting.tv player and enjoy street painting art with us!

[Note:  You may turn off one of our two players by pressing the 'off ' button in the lower left hand corner of the player.]

Anthony Cappetto is President/Artist of Art for After Hours, an art consulting company providing professional street painting talent to corporate and public events in the USA and internationally as well as a co founder and President of Innovative Street Painting Group, Inc, a company using new technologies such as ‘Blended’ street painting art services for real world/virtual world applications to grow the art form of street painting art to the next generation of street painting artists worldwide.

Street Painting Art Interest is Twitter-ific

Street painting and its other names (chalk, pavement, sidewalk art, etc.) like most topics and subjects has found its way into the social networking sources such as Twitter.

We have a group of accounts on Twitter that we use, @AfAH, @ISPG, @BlogNowonSPTV, @streetpaintngtv and others – some closed, most open to followers all committed to growing the street painting art form and reaching out to artists, festivals, and fans who have embraced tweeting about street painting.

What we have found is Twitter is being used by artists keeping their fans informed of their upcoming street painting art schedules, festivals getting the word out about their upcoming events, and ever growing amounts of twitter fans letting others know about chalk art they have seen or did – with pictures, blog links and videos to match.

Wherever you look at street paintings, chalk, pavement, or sidewalk art – you can definitely connect and become part of the Twitter stream of street painting art interest.

www.twitter.com/AfAH

www.twitter.com/ISPG

www.twitter.com/BlogNowonSPTV

www.twitter.com/streetpaintngTV

Anthony Cappetto is President/Artist of Art for After Hours, an art consulting company providing professional street painting talent to corporate and public events in the USA and internationally as well as a co founder and President of Innovative Street Painting Group, Inc, a company using new technologies such as ‘Blended’ street painting art services for real world/virtual world applications to grow the art form of street painting art to the next generation of street painting artists worldwide.

Alistair Darling and Gordon Brown vanish down budget black hole (street painting art as politics? You decide...)

Today, Business of Street Painting Art came upon a blog post by Sarah Knapton from the Telegraph in the UK showing a street painting depicting Alistair Darling, UK Chancellor, and Gordon Brown, UK Prime Minister falling into a black hole as interpreted by the UK’s Tory Party.  This ‘Black Hole’ is meant to represent the tremendous levels of borrowing by the Labour Party.

The article goes into the details and implications of these financial events in the UK, which is better left to you the reader, viewing the post itself; but my point here is to present the use of street painting art as a tool to reach the public whether in terms of advertising, bringing out a brand message, or in this case – a political message which speaks loudly in the spectrum of current economic events affecting the UK and the rest of the world’s major economies and their people with similar domestic concerns of their leaders of business, industry, and politics.

Typically, Art for After Hours stays apolitical when presenting the street painting art message with our clients and their intended audiences and will strive to stay on that course.  However, it cannot be ignored or put ‘under the rug’ that street painting artists may find a new class of client who may be a political action committee, a candidate, or even the Governments of the world seeking to bring a different brand message from popular consumer items and launches to political change and movements to elicit a response or desired opinion.  As much as we are very supportive of all street painters, their art, and the people who enjoy the art; the history of politics, art, and turbulent times have made a stew of world experience that has been known to simmer, be stirred, and sometimes boil over.  These metaphors of course can be interpreted into actual historical precedents with governments and political movements that have risen and fallen in the 20^th Century alone.

We live in an era of instantaneous communication and information transmission in which ideas can spread across the globe in seconds and not months or years – street painting artists have the freedom to express themselves as they are artists and creative, intelligent individuals. However, street painting artists have a responsibility to be aware of the effects that they can transmit to all individuals and use their given artistic abilities sensibly and wisely.

Anthony Cappetto is President/Artist of Art for After Hours, an art consulting company providing professional street painting talent to corporate and public events in the USA and internationally as well as a co founder and President of Innovative Street Painting Group, Inc, a company using new technologies such as ‘Blended’ street painting art services for real world/virtual world applications to grow the art form of street painting art to the next generation of street painting artists worldwide.