The Business of Street Painting Art

Street Art Murals with AR: Going Vertical - and on the ground too...

As many of our readers know, Art for After Hours is blending the traditional chalk art form with the emerging technologies of animated augmented reality (AR). We are finding that our recent projects using AR with the chalk art are generating large amounts of attention and interest, we like this of course...

 

As our recent project in Mumbai showed us was that blending multiple aspects of Art for After Hours art work - 3D chalk art, wall mural art, and AR can be very successful in crowd attention, extendable to branding, launches, and campaigns.

The interaction here is a start for us and Art for After Hours sees a growing trend in bringing technologies such as AR into our traditional 3D chalk and indoor/outdoor mural works.  Projects can be developed in ways to intensify the illusionary experience, present client goals in a dynamic, interactive way not done anywhere esle at this point in time.

Hundreds of students from IIT Bombay not only viewed the AR through our iPad setup but posed nonstop for three days to be part of the animated AR experience.

These pictures are just a few of the hundreds taken of different students during the festival,  the takeaways possible in events and launches are very clear.

AR with 3D chalk art and murals is vertical in more ways than one.  Visit artforafterhours.com to have a confidential discussion about precisely how we can bring this new direction on the 3D chalk, mural art form to you globally.

Anthony Cappetto (left) is an internationally known 3D chalk artist working with animated augmented reality (AR) for global art projects and founder of Art for After Hours. a 3D/AR chalk art experiences company since 2001.   Shawn McCann (right) lead artist and designer of the Techfest 2012 mural for Art for After Hours.

Art for After Hours launches 3D/AR business for street art wall murals, joining 3D/AR chalk art

Happy New Year from Art for After Hours!

Last year was an exciting year for us to introduce the use of animated augmented reality (AR) into our 3D chalk art events.  Over the New Year, I was invited to Mumbai, India bringing along Art for After Hours wall mural and 3D chalk artist Shawn McCann to present the vision of 'blending' traditional art and emerging technologies to the Techfest 2012 event at IIT Bombay in Mumbai, India.

The project was a lot of fun for us and a great stage to share my ideas of blending art and technology together for a three day attendance of over 80,000 students and attendees.

Here we have Shawn posing with a portion of the completed main wall for the Techfest event in which he designed and supervised a team of onsite student assistants to produce outdoor street art wall murals in a five day period.  The main wall (detail, above) measured 27 meters long by 4.5 meters high, while the secondary wall (below) measured 6.25 meters by 4.5 meters high.

Shawn McCann (at right) with the completed secondary wall mural.

While Shawn was working on the wall murals, I (Anthony Cappetto) designed and produced the first 3D chalk art/ animated AR project in India (below) and the second 3D chalk art/ animated AR project anywhere in the world up to this point.  Iam  standing up the highest and positioned just left of center.

 The IIT students and I were interacting with the AR model of the IIT robot mascot 'chasing' the robot over the 'Cityscape' 3D chalk art mural which took approximately 30 hours to complete in advance of the event start.

This being our second project blending the 3D chalk and AR, Art for After Hours is finding that the interest by the public in the emerging technology is very high.  We had a near continuous stream of several hundred IIT students  lined up to interact with our AR models over the three day festival.  Here are a few examples from the event:

The above three images are just a selection of the hundreds of images Art for After Hours is currently in the process of uploading to our Facebook Page - Art for After Hours: Professional Street Painting Art Services so the students may have a takeway from the event to share with their friends in social media.

A quick shot after I finished the 3D chalk art portion of the 3D chalk art/ animated AR project.  Notice the binary theme that Shawn and I both had in our artworks.  

Shawn and I had a great time with the art and Art for After Hours looks forward to developing a new generation of blended art project using 3D street art murals, 3D chalk art projects, or both for our established and new clients in corporate and exhibition projects in the USA and internationally.

I look forward to initiating discussion for new 3D/AR projects with you, the readers soon.

Anthony Cappetto is an internationally known 3D/AR chalk artist and President of Art for After Hours (www.artforafterhours.com)a company he founded in 2001, providing 3D chalk and wall mural projects utilizing animated augmented reality (AR) for corporate and exhibition clientele in the USA and internationally. Special thanks to Daqri for working with me for AR effects.

 

Augmented Reality Comes to 3D Chalk Art Events by Art for After Hours Artist Anthony Cappetto

Art for After Hours is very happy to discuss our successful and exciting 3D chalk art project with the very first use of animated Augmented Reality (AR) which was powered by our friends at Daqri.

We created a large scale 3D street painting titled ' Visions of Cambodia' measuring 30 by 50 feet in size drawn over six days by the team of Anthony Cappetto ( lead artist and designer), Shawn McCann, and Wendy Stum.

The real excitement for us was the development of the AR with Daqri guidance for blending the technology, the human interaction, and the traditional work of Madonnari street painting or pavement art. We displayed the AR effects through a dedicated app on our iPad to share with thousands of viewers at the Sarasota Chalk Festival this weekend, November 4th - 6th.

The app showed animated butterflies and birds inspired by Art for After Hours chalk drawn models to make our chalk art 'come alive' to the delight of the huge number of attendees. Our goal is to offer a new generation of 3D/AR chalk art projects for our corporate clients and exhibition clients alike.

 

If you are interested in bringing our unique blending of traditional 3D chalk art and our new AR technology to your corporate or international exhibition project, Art for After Hours is ready to discuss the possibilities with you soon.

 

Anthony Cappetto-3D/AR chalk artist

www.artforafterhours.com

A completed overall view of the finished 3D/AR chalk art work, 'Visions of Cambodia' measuring 30 by 40 feet in size.

The Art for After Hours Team of Shawn McCann (left) Team leader and designer Anthony Cappetto (center) and Wendy Stum (right) with 'Visions of Cambodia'.

Art for After Hours assembled a group of over 50 of our friends to pose with the finished art.  I am waving my hat at the left...

This is a close up through our iPad of the unique Ar effects of a hummingbird and butterflies hovering in the art and around my hands through a specialized app designed by Daqri for us for use in the Art for After Hours 3D chalk art.  We see this as the beginning of a new level of illusion in art and technology and wish to share the vision with the most visionary project opportunities available.

The AR effects as seen through our iPad for public viewing on a project.  If you look closely, you can see the butterflies and hummingbird in motion in the center of the piece. This was effectively our test of the technology and will be able to bring this and more to our new projects this coming year.  Feel free to contact Anthony Cappetto at Art for After Hours (www.artforafterhours.com) for details.

3D Chalk Artist Anthony Cappetto at the Verizon UNLV Chalk - Back to School Event August 29th -31st

Hi Everyone,

I just got back from creating an exceptionally fun 3D chalk art project for the Verizon UNLV Chalk - Back to School Event August 29th -31st in Las Vegas.  The art was created in a tight time frame for an interactive event with the student body in which the most highly voted interactivity pictures from their website Verizon Insider   will win a new tablet with  Verizon 4G LTE.  I have seen some of the pictures from yesterday alone and the poses are really fun to watch and play on the design I developed with Hey Reb!, UNLV mascot on a bridge with the backdrop of the Hoover Dam and a tablet riding on waves of water with the client team. Take a look on the viral video below to see it all:

 

I will have some more pictures to add to this post later on, but if you are a student at UNLV, stop by the UNLV student union patio today, 8/31 to get in on the fun!

 

3D Pavement Art in Duluth, GA by Anthony Cappetto of Art for After Hours - May 2011

Recently, I (Anthony Cappetto)was able to share my 3D pavement art with the visitors to the Barefoot in the Park Arts Festival in Duluth, GA, from May 6th through May 8th, 2011.

This large scale 3D street painting measured approximately 16' by 30' in size and took me about 30 hours to complete.

The titled artwork 'Barefoot in the Park' shows beautiful scenery below with a majestic waterfall on the left side of the piece, a rock wall in the distance that I am upon, and a colorful cliff wall at the right.

I enjoy what I am able to do and to share my passion for 3D street painting (pavement) art with everyone.

 

 

 

 

 

Here I am (center, in black) with members of Barefoot in the Park positioned on the waterfall, the rock wall, and the cliff top.  a great conclusion to a fun weekend creating 3D pavement art!

Art for After Hours and I can bring 3D pavement art in nearly any size with appropriate concepts, complexity, and scope based on the number of artists, days to complete, and concepts desired with proper planning from client and art teams.  Contact Art for After Hours for more details, we look forward to hearing from you soon.

Anthony Cappetto is an international 3D street painting artist and President of Art for After Hours, now in its 10th year of bringing the street painting art form to corporate and not for profit clients in the USA and internationally with exclusively represented 3D street painting artists.

'Think Growth' New 3D street painting from Shawn McCann and Art for After Hours in Scottsdale, AZ, May 2011

On May 2nd and 3rd, Art for After Hours went out to sunny Scottsdale, AZ to 'think growth' for a conference with one of our clients.

Using a bit of a surrealist play with a business theme, 3D street painting artist Shawn McCann worked with the client to generate a conceptual mix of fine art and fun street painting which wowed the attendees from start to finish.

 

I was onsite to interact with the conference attendees to present the history of our art form and to show everyone how to view the art using their devices such as smartphones, tablets, and cameras.

 
Shawn's design measured approximately 10' x 16' and took two full days to complete.  3D street painting artist Shawn McCann is pictured at left and I (Anthony Cappetto) as Art for After Hours principal, am at the right.

Art for After Hours is always excited about bringing the message of 3D street painting (aka Pavement, Sidewalk, or Chalk) art to conferences, corporate team building, and private events and the process can begin with contacting Art for After Hours to discuss your concepts and goals soon.  Projects can be configured for different sizes, complexities, and scopes.

Anthony Cappetto is President and an international 3D pavement artist of Art for After Hours, celbrating its 10th year of bringing street painting art to corporate and non profit clients in the USA and internationally with multiple artists such as Shawn McCann.  Shawn McCann is exclusively represented by Art for After Hours for street painting art projects.

3D Street Painting Artists Anthony Cappetto and Michael Macaulay's interpretation of 'Through to the Pacific' by Currier & Ives in Springfield, MA

Creative chalk art: wwlp.com

Michael Macaulay and I were interviewed on 'Mass Appeal', a local program at the NBC affiliate WWLP in Springfield, MA.  We were happy to share our excitement about our recent Art for After Hours 3D street painting, an interpretation of the Currier & Ives classic lithograph 'Through to the Pacific' (1870) which we created for the attendees of the Original Western Massachusetts Home and Garden Show, March 24th through March 27th, 2011.

Here is our finished 3D street painting (chalk)art from the event to see the detail and attention paid to the presentation of an important part of the American Experience:

 
At a size of 15 feet deep by 20 feet wide, our finished 3D street painting art took 3-1/2 days for us to do or about 70 hours worth of work between us.  Notice how the train appears to levitate outside the finished frame and sill on its path to the Pacific.

Anthony Cappetto is President/Artist of Art for After Hours, a professional 3D street painting chalk art services company, providing project management and artists for challenging, visionary art for like minded clients in the USA and internationally since 2001.  3D street painting artist Michael Macaulay is represented for street painting art by Art for After Hours. 

3D Chalk Artists Michael Macaulay and Anthony Cappetto at the Original Western Mass Home & Garden Show 2011

 
I am letting our readers here at the Business of Street Painting Art  know about an upcoming 3D street painting event that will be featuring 3D street painting artists Michael Macaulay and I (Anthony Cappetto) at the Original Western Mass Home and Garden Show in Springfield, MA from March 24th through March 27th, 2011.

Mike and I will be doing our interpretation of the famous 'Through to the Pacific' , a hand-colored lithograph by Currier & Ives that is currently on display in "The Legacy of Currier & Ives: Shaping the American Spirit" at the Michele & Donald D'Amour Museum of Fine Arts, part of the Springfield Museums from February 1st through May 1st, 2011.

Beginning in 1835, Currier & Ives produced prints which celbrated the American experience, and Mike and I are pleaed and honored to be able to bring the detail and attention of Art for After Hours to an important piece of American history.

More to follow as the 3D street painting art unfolds next week at the Original Western Mass Home & Garden Show.

 

Anthony Cappetto is President/Artist of Art for After Hours, a professional 3D street painting(chalk) art services company founded in 2001.  Michael Macaulay is exclusively represented by Art for After Hours for street painting art.

Growing tradeshow attendee engagement through 3D street painting (chalk) art: Michael Macaulay at the Commodity Classic at the Tampa Convention Center, March 2-4, 2011

Hang on Mike!  That is, 3D street painting (Chalk)artist Michael Macaulay bringing his engaging, interactive art form to the Commodity Classic tradeshow at the Tampa Convention Center from March 2nd through March 4th, 2011.

This Art for After Hours project celebrates the announcement on the new 'Enlist' weed control system for the agricultural community, which was presented with a prominent corn stalk growing from the rich argricultural landscape of the United States.

 

Mike is seen hanging on as 'tightly' as possible from the tassels of the chalk drawn cornstalk, eliciting interest and attention to the message via attractively designed and drawn art.

 
Here is a detail showing the farmland visible when viewers look 'down' into the 3D street painting image.

 
What many attendees will not readily be aware of is the importance of the artists control of the foreshortened and extended drawing methods required to  allow the 3D street painting to have the successful illusionary effects seen when photographed or as video using a camera lens, making the images seen online and in social media.  Michael Macaulay is pictured chalking the corn stalk early on in the street painting process in Tampa.

 
The finished 3D street painting as designed and drawn by 3D street painting artist Michael Macaulay for Art for After Hours for the Commodity Classic in Tampa, FL.  The art was created in two and a half days time.

 
Of course, I could not resist hanging out atop the corn stalk tassel, so here I am (Anthony Cappetto) enjoying being a part of a fun, engaging project bringing the beauty, creativity and fun of 3D street painting (chalk) art to the viewers and attendees of the Commodity Classic 2011.  If you are considering integrating street painting (chalk) art into your upcoming trade show or convention planning - Art for After Hours can work with you to bring this fun and successful concept to your message for viewers and attendees.

Anthony Cappetto is President and an international 3D street painting artist whose company Art for After Hours provides professional 3D street painting (chalk) art to tradeshow/conventional/events and launches in the USA and internationally since 2001.  Art for After Hours represents the street painting art  activities of Michael Macaulay, Shawn McCann, and Rod Tryon.

Streetpainting.tv: Street Painting Video Channel bringing new, expanded video coverage of the street painting (chalk) art world

 

 

Streetpainting.tv, a street painting (chalk) art themed video channel with over 300 videos and a part of Innovative Street Painting Group, Inc. is moving forward with plans for growing more extensive coverage of street painting (chalk) art events throughout the world in 2011 as well as new ways to reach the growing street painting art audience beyond the artists/festival community itself.  Below is a detail from the main exhibition piece highlighting famous personalities of Nuevo Leon:

Innovative Street Painting Group, Inc. strongly believes in sharing street painting (chalk) art with the new generation of street painting (chalk) artists, festival directors and fans throughout the world through street painting (chalk) art themed social and online media. You may visit our street painting themed video channel, streetpainting.tv, Blog Now on streetpainting.tv developing video projects of increasing sophistication with streetpainting.tv using WebEx, street painting (chalk) art programming projects, shows, 3D video, AR and mobility.

 
 Here is a view of the main exhibition piece created especially for the Festival. Notice the bright color and detail from the team of talented international street painting artists from Mexico, Italy, and the USA.

And here are some images from streetpainting.tv from the Sarasota International Chalk Festival in Sarasota FL.

 
 
Above is a view of one of the exhibition works (by Art for After Hours team) in progress to show the attention and activity at the festival which had thousands of attendees over its weekend run on Halloween weekend in the USA.

 
Here is our newest player (via livestream.com) carrying our latest coverage from the 2010 Festival Bella Via and Sarasota International Chalk Festivals  showing user generated video of artist interviews and festival walkthroughs bringing the feel of street painting art to our growing viewers around the world.

 

If you like the concept of reaching the growing viewership of street painting (chalk) art fans, streetpainting.tv would be glad to talk to you about bringing our approach and your story to future streetpainting.tv coverage, programming, and entertainment.  Street Painting goes well with many concepts in entertainment, culture, and leisure activity.

Anthony Cappetto and Wendy Stum are co founders of Innovative Street Painting Group, Inc., a street painting (chalk) art online media company which includes streetpainting.tv and Blog Now on streetpainting.tv.