The Business of 4D Street Painting Art

3D Street Painting Artwork Used in a National Commercial (January 2020)

Hi Everyone,

Over the last summer, Art for After Hours was asked to create a 3D street painting artwork to be used as part of a nationally presented commercial that is now in the public realm.  

Here is a brief synopsis of the realization of the 3D street painting that we were asked to do for this special project.

 

 

 

Our artwork as always, starts with a hand drawn sketch. Many of them were considered; then after refinements from the team, we came up with this idea and we were underway.

During our session, the sketch became a 3D street painting rendered on the surface in chalk.

The final commercial shoot showed the 3D piece in a view which worked with the Director’s vision for the results desired.

Although our portion was for a split second, we were able to be a part of a commercial with an important message and we are proud to be a part of this project. The production team was great and the project was fun as well.

Watch for the commercial in your area to see in full.

 

Anthony Cappetto is an internationally recognized 3D street painting artist and Founder of Art for After Hours established in 2001.  Cappetto has designed and managed 3D street painting projects including nationally presented commercials for corporate, not for profit, conventions, tradeshows, festivals, government and non governmental agencies in the UK, Europe, UAE, India, Japan, Uruguay, Mexico, and across the USA.

artforafterhours.com  anthonycappetto.com

 

Outdoor 3D Permanent Mural at Berkeley College, Woodbridge NJ

Hello Everyone, 

Happy to let my viewers know that my first piece for 2020 is completed, installed, and on public display at Berkeley College in Woodbridge, New Jersey.

Take a look and enjoy!

 

 

View from the patio area - The mural is designed with a 3D effect in which the illusion goes into the wall surface.

Detail of the Berkeley College Mascot nearly 12 feet high itself.

Working colored pencil sketch

The live Berkeley College Mascot now a part of the 3D mural...

 

Detail of the Mascot.

Detail of the 'armor'...

Here I am posing for purposes of scale.  The completed 3D mural measuring 12 feet high by 20 feet long.  This was a fun first piece for the year and look forward to more 3D murals across the tri state area (New York City and State, New Jersey, Connecticut) and others across the US in 2020!

 

Anthony Cappetto is a professional artist working with 3D illusion in murals, street paintings, and chalk art founding Art for After Hours in 2001.  Cappetto has brought 3D street painting art for his clients in corporate, not for profit, festival, advertising, public relations, government, and NGOs in Europe, United Kingdom, UAE, India, Japan, Uruguay, Mexico, and across the USA.

artforafterhours.com  anthonycappetto.com

 

 

 

 

2019 3D Street Paintings, Murals, and a look at 2020 - Anthony Cappetto and Art for After Hours

Happy New Year and Decade from Art for After Hours!

Last year was a year of concepts, community, installations, (and mural work to be posted in the near future)...

 

 

Here we go!

 

 

'Conceptual' - 'Return to Cambodia'

A sequel to our signature 3D 4D piece 'Visions of Cambodia', a 3D discussion of the wonders of the natural world with our interpretation of the built environment across Cambodia.  Use of wall and ground planes for one unified 3D illusion.

We are mixing previous pictures of our 2011 piece 'Visions of Cambodia' as a recollection of spirit and concept...

A first use of 4D (augmented reality) upon our 30 by 40 foot 3D chalk art installation viewed through tablet screen...

What one sees through the tablet screen - animated hummingbird and butterflies reacting to my movements.  

 

At work developing the piece.

Working in chalk at large scale...

 

And in paint...

Wendy wrangling the line of viewers...

Being seen within not standing by an artwork which Art for After Hours prefers to do in our designs.

 

'Martian Dreamer' - 

 

Imagining a young Hispanic girl from the near future imagining further the day she is the very first woman to walk upon the surface of Mars.  Liberties were taken with moon boot type shoes, and a helmet reminiscent of the 1960s era space age (and a personal favorite of mine)...

Example of the drawing design required for the anamorphic effect when seen at a set point defined by the artist design.

 

Community Interaction and Sharing - 

Before starting 'Martian Dreamer' Wendy and I worked with elementary school art students introducing basic chalk techniques so they could work on a 3D design made for them so a complete 3D illusion could be made with their newly learned skills.

Presenting the basics...

Wendy guiding the progress of the student drawn piece.

Students and their art instructor proudly posing with their 3D street painting.

 

'Pick Up Sticks' -

Our take on the popular children's game at the inaugural street painting festival at the Crystal Bridges Art Museum in Fayetteville, Arkansas.

'Holding' a pick up stick keeping the ladybug upon it...

At work...

Wendy and I posing at the end of the Festival...

'Down for the Count' a 3D installation mural for a private event.

 

'One World' - A statement showing everyone under the sun around the world are one.  All immigrants, all peoples.

Anthony at work...

Bringing 3D street painting to events large and small...

'Brooklyn Balancing Act' -

3D interactive artwork gridded, drawn, and colored in one day.  A nod to cutting edge, mesh architecture as a thoughtful, conceptual, alternative to other 'drop' solutions.  Art for After Hours loves to imagine and design conceptual ideas, large and midsize.  Check out our ladybug at the lower right...

2019 was lots of fun for us, in concepts and art we can bringing to our audiences and viewers.  As said earlier new 3D murals, permanent installations, media, and developments for spring.

Thanks to all of our clients, festival directors, and the public excited and inspired by our  traditional, yet conceptual mindset to a centuries old art form for our current 21st century and the 2020s just begun.

 

Anthony Cappetto is an internationally recognized 3D street painting artist and Founder of Art for After Hours, the first professional 3D street painting company started in 2001.

Cappetto has designed, created, and managed 3D street painting projects for corporate, not for profit, festival, academic, government, and NGO clients in Europe, Middle East, Asia, India, Pakistan, the Americas (Uruguay, Mexico) and across the USA.

Wendy Stum is Marketing Director and assisting artist on a project or two... World wide.

artforafterhours.com  anthonycappetto.com  Follow on Twitter, Facebook, and Instagram.