Hi Everyone,
Over the last summer, Art for After Hours was asked to create a 3D street painting artwork to be used as part of a nationally presented commercial that is now in the public realm.
Here is a brief synopsis of the realization of the 3D street painting that we were asked to do for this special project.
Our artwork as always, starts with a hand drawn sketch. Many of them were considered; then after refinements from the team, we came up with this idea and we were underway.
During our session, the sketch became a 3D street painting rendered on the surface in chalk.
The final commercial shoot showed the 3D piece in a view which worked with the Director’s vision for the results desired.
Although our portion was for a split second, we were able to be a part of a commercial with an important message and we are proud to be a part of this project. The production team was great and the project was fun as well.
Watch for the commercial in your area to see in full.
Anthony Cappetto is an internationally recognized 3D street painting artist and Founder of Art for After Hours established in 2001. Cappetto has designed and managed 3D street painting projects including nationally presented commercials for corporate, not for profit, conventions, tradeshows, festivals, government and non governmental agencies in the UK, Europe, UAE, India, Japan, Uruguay, Mexico, and across the USA.
artforafterhours.com anthonycappetto.com