The Business of 4D Street Painting Art

3D Pavement Art in Duluth, GA by Anthony Cappetto of Art for After Hours - May 2011

Recently, I (Anthony Cappetto)was able to share my 3D pavement art with the visitors to the Barefoot in the Park Arts Festival in Duluth, GA, from May 6th through May 8th, 2011.

This large scale 3D street painting measured approximately 16' by 30' in size and took me about 30 hours to complete.

The titled artwork 'Barefoot in the Park' shows beautiful scenery below with a majestic waterfall on the left side of the piece, a rock wall in the distance that I am upon, and a colorful cliff wall at the right.

I enjoy what I am able to do and to share my passion for 3D street painting (pavement) art with everyone.

 

 

 

 

 

Here I am (center, in black) with members of Barefoot in the Park positioned on the waterfall, the rock wall, and the cliff top.  a great conclusion to a fun weekend creating 3D pavement art!

Art for After Hours and I can bring 3D pavement art in nearly any size with appropriate concepts, complexity, and scope based on the number of artists, days to complete, and concepts desired with proper planning from client and art teams.  Contact Art for After Hours for more details, we look forward to hearing from you soon.

Anthony Cappetto is an international 3D street painting artist and President of Art for After Hours, now in its 10th year of bringing the street painting art form to corporate and not for profit clients in the USA and internationally with exclusively represented 3D street painting artists.

3D Street Painting Artists Anthony Cappetto and Michael Macaulay's interpretation of 'Through to the Pacific' by Currier & Ives in Springfield, MA

Creative chalk art: wwlp.com

Michael Macaulay and I were interviewed on 'Mass Appeal', a local program at the NBC affiliate WWLP in Springfield, MA.  We were happy to share our excitement about our recent Art for After Hours 3D street painting, an interpretation of the Currier & Ives classic lithograph 'Through to the Pacific' (1870) which we created for the attendees of the Original Western Massachusetts Home and Garden Show, March 24th through March 27th, 2011.

Here is our finished 3D street painting (chalk)art from the event to see the detail and attention paid to the presentation of an important part of the American Experience:

 
At a size of 15 feet deep by 20 feet wide, our finished 3D street painting art took 3-1/2 days for us to do or about 70 hours worth of work between us.  Notice how the train appears to levitate outside the finished frame and sill on its path to the Pacific.

Anthony Cappetto is President/Artist of Art for After Hours, a professional 3D street painting chalk art services company, providing project management and artists for challenging, visionary art for like minded clients in the USA and internationally since 2001.  3D street painting artist Michael Macaulay is represented for street painting art by Art for After Hours. 

3D Chalk Artists Michael Macaulay and Anthony Cappetto at the Original Western Mass Home & Garden Show 2011

 
I am letting our readers here at the Business of Street Painting Art  know about an upcoming 3D street painting event that will be featuring 3D street painting artists Michael Macaulay and I (Anthony Cappetto) at the Original Western Mass Home and Garden Show in Springfield, MA from March 24th through March 27th, 2011.

Mike and I will be doing our interpretation of the famous 'Through to the Pacific' , a hand-colored lithograph by Currier & Ives that is currently on display in "The Legacy of Currier & Ives: Shaping the American Spirit" at the Michele & Donald D'Amour Museum of Fine Arts, part of the Springfield Museums from February 1st through May 1st, 2011.

Beginning in 1835, Currier & Ives produced prints which celbrated the American experience, and Mike and I are pleaed and honored to be able to bring the detail and attention of Art for After Hours to an important piece of American history.

More to follow as the 3D street painting art unfolds next week at the Original Western Mass Home & Garden Show.

 

Anthony Cappetto is President/Artist of Art for After Hours, a professional 3D street painting(chalk) art services company founded in 2001.  Michael Macaulay is exclusively represented by Art for After Hours for street painting art.

Growing tradeshow attendee engagement through 3D street painting (chalk) art: Michael Macaulay at the Commodity Classic at the Tampa Convention Center, March 2-4, 2011

Hang on Mike!  That is, 3D street painting (Chalk)artist Michael Macaulay bringing his engaging, interactive art form to the Commodity Classic tradeshow at the Tampa Convention Center from March 2nd through March 4th, 2011.

This Art for After Hours project celebrates the announcement on the new 'Enlist' weed control system for the agricultural community, which was presented with a prominent corn stalk growing from the rich argricultural landscape of the United States.

 

Mike is seen hanging on as 'tightly' as possible from the tassels of the chalk drawn cornstalk, eliciting interest and attention to the message via attractively designed and drawn art.

 
Here is a detail showing the farmland visible when viewers look 'down' into the 3D street painting image.

 
What many attendees will not readily be aware of is the importance of the artists control of the foreshortened and extended drawing methods required to  allow the 3D street painting to have the successful illusionary effects seen when photographed or as video using a camera lens, making the images seen online and in social media.  Michael Macaulay is pictured chalking the corn stalk early on in the street painting process in Tampa.

 
The finished 3D street painting as designed and drawn by 3D street painting artist Michael Macaulay for Art for After Hours for the Commodity Classic in Tampa, FL.  The art was created in two and a half days time.

 
Of course, I could not resist hanging out atop the corn stalk tassel, so here I am (Anthony Cappetto) enjoying being a part of a fun, engaging project bringing the beauty, creativity and fun of 3D street painting (chalk) art to the viewers and attendees of the Commodity Classic 2011.  If you are considering integrating street painting (chalk) art into your upcoming trade show or convention planning - Art for After Hours can work with you to bring this fun and successful concept to your message for viewers and attendees.

Anthony Cappetto is President and an international 3D street painting artist whose company Art for After Hours provides professional 3D street painting (chalk) art to tradeshow/conventional/events and launches in the USA and internationally since 2001.  Art for After Hours represents the street painting art  activities of Michael Macaulay, Shawn McCann, and Rod Tryon.

Streetpainting.tv: Street Painting Video Channel bringing new, expanded video coverage of the street painting (chalk) art world

 

 

Streetpainting.tv, a street painting (chalk) art themed video channel with over 300 videos and a part of Innovative Street Painting Group, Inc. is moving forward with plans for growing more extensive coverage of street painting (chalk) art events throughout the world in 2011 as well as new ways to reach the growing street painting art audience beyond the artists/festival community itself.  Below is a detail from the main exhibition piece highlighting famous personalities of Nuevo Leon:

Innovative Street Painting Group, Inc. strongly believes in sharing street painting (chalk) art with the new generation of street painting (chalk) artists, festival directors and fans throughout the world through street painting (chalk) art themed social and online media. You may visit our street painting themed video channel, streetpainting.tv, Blog Now on streetpainting.tv developing video projects of increasing sophistication with streetpainting.tv using WebEx, street painting (chalk) art programming projects, shows, 3D video, AR and mobility.

 
 Here is a view of the main exhibition piece created especially for the Festival. Notice the bright color and detail from the team of talented international street painting artists from Mexico, Italy, and the USA.

And here are some images from streetpainting.tv from the Sarasota International Chalk Festival in Sarasota FL.

 
 
Above is a view of one of the exhibition works (by Art for After Hours team) in progress to show the attention and activity at the festival which had thousands of attendees over its weekend run on Halloween weekend in the USA.

 
Here is our newest player (via livestream.com) carrying our latest coverage from the 2010 Festival Bella Via and Sarasota International Chalk Festivals  showing user generated video of artist interviews and festival walkthroughs bringing the feel of street painting art to our growing viewers around the world.

 

If you like the concept of reaching the growing viewership of street painting (chalk) art fans, streetpainting.tv would be glad to talk to you about bringing our approach and your story to future streetpainting.tv coverage, programming, and entertainment.  Street Painting goes well with many concepts in entertainment, culture, and leisure activity.

Anthony Cappetto and Wendy Stum are co founders of Innovative Street Painting Group, Inc., a street painting (chalk) art online media company which includes streetpainting.tv and Blog Now on streetpainting.tv.

AR with 3D chalk art entertainment - Its a matter of application...

 As our readers of The Business of Street Painting Art know, we are very excited about our 3D street painting (chalk) art and we are always thinkiing about what we can do next to conceptually top off what we did before.

Augmented Reality (AR) has caught our attention and we are planning to bring it into as many of our 2011 projects as possible. Of course, AR needs to have the right environment within the traditional chalk art project to bring the biggest splash for the viewers and be worthwhile to the client/sponsor as well.

Here we are:  Left to Right - Anthony Cappetto, Michael Macaulay, Shawn McCann, and Rod Tryon

These projects are going to be intended for the most visionary and conceptually forward and Art for After Hours and Innovative Street Painting Group are positioned for this and completely ready to craft a unique artistic/technology blended experience for our clients. 

As much as we are fans of newer developments such as AR, Mixed Reality and other concepts that in our minds can be seen as really cool or trendy, it is just as important to realize what we also enjoy doing as artists and creative individuals - sharing the love and passion for our art with the next generation of inquisitive and open young minds seeing our street painting (chalk) art for thr very first time.  I am at left, showing my chalks to these young children attending a Art for After Hours project designed by internationally recognized street painting artist Rod Tryon.  The value of inspiring a future artist is very special and postive.

The traditional 3D work is detailed and requires a mental and physical level of dedication and execution for success of the artwork.  The same will apply to the constructive applaication of AR as a tool, an enhancement to the illusionary effects already in place with our street paintings.

If you are looking for a new combination of traditional art and newer technologies to excite and engage your viewers with the illusionary effects 3D street painting is known for then we would be glad to discuss your unique solution with you.

 

Anthony Cappetto is an internationally known 3D street painting artist and the President of Art for After Hours (www.artforafterhours.com) , a 3D street painting art services company bringing the 3D street painting (chalk) art form to appreciative viewers in the USA and internationally since 2001.  3D street painting (chalk) artists Rod Tryon, Michael Macaulay, and Shawn McCann are represented by Art for After Hours.

The 'Blending' of Art and Technology in 3D street painting...

Every time around this year there is always talk about the latest and greatest technology or development that will captivate the public - or not.

Whether the talk comes from virtual spaces like Second Life, other competing sims, or 3D anything (video, graphics, TVs) there are ups and downs, but ultimately the best results will come together one hopes. At left is my avatar in SL, Chalkfan Streeter viewing some of our previously drawn street paintings by Art for After Hours while viewing this blog (left) and the blog 'Blog Now on streetpainting.tv' through my other company, Innovative Street Painting Group. 

In our case, we are not only proponents of street painting art, a traditional art form with a history going back to the Renaissance era, but creators and supporters of the 3D street (chalk) art that you may have seen at an event, tradeshow, exhibition, or festival somewhere in the world.  We are also strong proponents of respecting the tradition of street painting while looking to incorporate new tools and ways of looking at the future.  Art always evolves, ideas to reach the public through the message of art and the times that surround it evolve too.

3D Street painting (chalk) art is an art form created with your hands, designed in your mind, and executed with experience that comes from understanding the art desired and the mechanics of how to take a 2D creation and transform it to be believable as a three dimensional image to your viewers.

Here we have two 3D street painting artists Shawn McCann (left) and Michael Macaulay (right) working on a recent 3D street painting completed last October.  The team work that we had allowed us to create a Halloween themed street painting using traditional methods with the said mechanics to create a new illusion using traditional methods.

 

As much fun as we had creating this work, now is the time to raise the bar.  We are looking for those creatives who see the same excitement in applying the latest and sharpest methods for using new technology in traditional 3D street painting to reach audiences and markets worldwide.  We are working with those who can help us blend new technology into our 2011 works for our clientele and are always open to new partnerships set on bringing the biggest, most sophisticated, and conceptual blended 3D street painting (chalk) art to the most viewers, physically, virtually, online.

Anthony Cappetto (left) is President/Artist of Art for After Hours, a professional 3D street painting (chalk) art services company creating custom street painting art projects in the USA and internationally since 2001 and a co founder of Innovative Street Painting Group, Inc., a street painting art media company and concept company for bringing traditional street painting art and new technology to a new generation of street painting clients, festival directors, and artists worldwide.

The Business of Street Painting Outlook for 2011

Hello to our readers following the business of the street painting (chalk) art form.  I am as always sharing some of my thoughts on the year in street painting as well as where as an artist and business person believe where street painting is heading in 2011.

 

2010 showed the growth of 3D street painting beyond simple designs that were fun in the past but the bar has been raised by the advertising, public relations, marketing agencies worldwide.  The smaller scaled designs while still popular are being supplanted by larger, ambitious street paintings of ever increasing complexity and we do not see the evolution of 3D street painting art to end anytime soon.

Our Art for After Hours business sent a team to Sarasota, Florida to make our first foray into the larger arena of 3D street paintings:

 
The 'Skullduggery' 3D anamorphic street painting took our team of three four days and a lot of chalk to complete at a size of 20 by 40 feet.  The art can get larger and more complex with advance planning and coordination. 

Art for After Hours brought 3D street painting across the USA and Japan, while our other company, Innovative Street Painting Group has been busy exploring developing applications in hybrid, online, and virtual events bringing together or 'blending' the live 3D street painting done with chalk with exciting concepts of technology workable with digital devices to bring the beauty of the art with a client's message to viewers onsite and around the world at the same time.

 

3D street painting in Osaka... (artist Anthony Cappetto)

 
3D Social Media Pond... (artist Shawn McCann)

 
3D surfing in Miami... (artist Michael Macaulay)

 
and 3D street painting by internationally known artist Rod Tryon...

Innovative Street Painting Group had a banner year in street painting themed art media, bringing street painting in the traditional forms dating back over four centuries to today's readers and viewers online through our video channel streetpainting.tv and our blog 'Blog Now on streetpainting.tv'.  Here is the beginning of a new release of video interviews from the Festival Bella Via 2010 in Monterrey, Mexico with growing, vibrant Mexican street painting artists.  Innovative Street Painting Group's Wendy Stum (wearing straw hat) has interviewed street painters and festival directors in over 250 videos since 2007.

 

Blog Now on streetpainting.tv created over 60 posts in 2010 covering street painting festivals in the USA, Europe, the Caribbean, and Asia.

All of us at Art for After Hours and Innovative Street Painting Group wish our viewers, readers, attendees at events and exhibitions in the USA, Europe, and Asia the very best in 2011 and look forward to bringing the street painting art form in the most conceptually advanced blending of the newest technologies and the traditional work of the Madonnari to your exhibition, event, or concept soon.

Anthony Cappetto is an international 3D street painting artist, President/Artist of Art for After Hours, a professional 3D street painting art services company for advertising, public relations, special events and marketing clientele worldwide since 2001 as well as a co founder of Innovative Street Painting Group, Inc., a company exploring newer technolgies for hybrid, online, and virtual events since 2007.  Streetpainting.tv and Blog Now on streetpainting.tv are street painting art themed projects of Innovative Street Painting Group, Inc.

 

A 3D Chalk Art Christmas Card (on the pavement) from Art for After Hours

A live on site 3D Chalk Art Christmas Card on the pavement from Art for After Hours artist Anthony Cappetto...

Our (street painting art) thoughts on 'Artists Fleeing the City' a post on Crains' New York Business...

Yesterday we came upon a blog post from Miriam Kreinin Souccar from Crains New York Business presenting the sad state of affairs for artists and creative people struggling and even leaving New York City to find artistic career opportunities elsewhere.  It hit home with us...

 

We completely emphasize with these creative people who find that New York City through ever increasing rents, decreasing opportunities for work, etc., feel the dream of making it in New York is just that... a dream - and not a reality.  This is sad, deplorable, and reversible!

From our standpoint with Art for After Hours as a street painting art services company providing professional quality 3D street painting (chalk) art since 2001 for corporate clients and public exhibitions across the USA, in Dubai, and Japan - we have the options of bringing our art form to locations other than New York City.  However, we get many inquiries from potential clients whom are interested in public 3D street painting events and are thwarted by local regulations barring the application of chalk on any street or surface in the five boroughs of New York City.

Street Painting is a highly respected and sought after art form with a four hundred plus year history starting in Italy during the Renaissance and recently spreading through the world rapidly due to the internet, user generated video, and social media.  There are those in New York City who lump street painting into the same category as illicit graffiti, and 'quality of life' type issues such as defacement of property, nuisances, etc.  As professional 3D street painting artists and those who work only when a permit is issued, (only with professional clients, such as public relations, advertising, marketing, media agencies), we feel that NYC is missing the boat on the positive opportunities and urban benefit that our specific art form and the vibrancy of the full artistic community of New York City brings to our world class city.

The beauty of street painting art allows fine art to be created in front of the eyes of the general public who may not feel comfortable going into the Met, Guggenheim, MOMA, or galleries in Chelsea or DUMBO, but might wish to watch the creation of beautiful art on the asphalt on Museum Mile, or in the most beautiful areas of Central Park - beginning a revived tradition of culture embracing all New Yorkers.

The street paintings can be in the realm of the fantastic and experimental running over 100 feet long and the width of a road or they can be meticulous reproductions of famous artworks of history that are well known to the general public such as the Mona Lisa, The Pieta, or classics throughout the ages following the Renaissance period.  A street painting art festival can bring in revenue, attract creativity and show New York that all of our artist - street painters or not have a positive place in our city and deserve to grow and thrive here. 

Artists do not really differ from those who come to New York City for business, finance, entertainment, professions, or any other positive endeavors.  All come to New York City with the dream of making it big or making it well in what any of us wish to do.  What artists do is bring creativity and vision, pushing the boundaries of invention, precedence, and concepts to advance human initiative and achievements.  Art for After Hours is for this without question.  Let's hope and plan for a New York City that shows all artists that they are truly welcome here to live and work affordably even if they do not have work in a high museum or ultra trendy gallery.

Anthony Cappetto is President/Artist of Art for After Hours, an art services company designing and professional quality 3D street painting projects for corporate and festival clients in the USA and internationally since 2001.