The Business of 4D Street Painting Art

3D Street Painting and Murals: A 'Thanks' to our Clients and Festivals from Art for After Hours

2018 has been a wonderful year for bringing 3D street painting art and murals to our clients.  

Anthony Cappetto (pictured above) is an internationally recognized 3D street painting artist and founder of Art for After Hours, the first professional street painting art company in 2001.  Clients include numerous corporate, exhibition, tradeshow, and festivals in the United States, Europe, Middle East, India, Asia, and the Americas.  artforafterhours.com anthonycappetto.com

3D Street Painting and Murals: A 'Thanks' to our Clients and Festivals from Art for After Hours

2018 has been a wonderful year for bringing 3D street painting art and murals to our clients.  

Anthony Cappetto (pictured above) is an internationally recognized 3D street painting artist and founder of Art for After Hours, the first professional street painting art company in 2001.  Clients include numerous corporate, exhibition, tradeshow, and festivals in the United States, Europe, Middle East, India, Asia, and the Americas.  artforafterhours.com anthonycappetto.com

2017 3D and Augmented Reality Street Art Murals by Anthony Cappetto of Art for After Hours

Happy 2018 Everyone!

With a new year underway, we look back at the 2017 3D and 4D pieces by internationally recognized artist Anthony Cappetto created around the US and around the world.

The art was fun to design, to create, and we look forward to more 3D art for our clients, returning and new.

 

 

New York Build:  Javits Center, NYC

Inspired by the iconic 'Lunch Atop a Skyscraper', we created the steel beam hovering over Manhattan at a Building Tradeshow.

 

'Collapsing Ramp' Garden Grove, CA: A 3D chalk art piece tying in augmented reality (4D) seen through an onsite monitor. We used digital models of robots and fluttering flags of our client to bring human interaction (me on bicycle), the 3D hand drawn chalk art, and the augmented reality animation.

Sunflowers and dragonflies in Battery Park, NYC:  A street art installation for an event for Battery Park City Parks in June.

'Freedom' Baltimore, MD:  A social and political statement made to address the current atmosphere in the US with the concept of butterflies escaping oppression in any of its forms in September.

'Betta Fish Kite' Crewe, England, United Kingdom:  Expressing the beauty and conceptuality of a fish kite hovering over the countryside at a festival in the UK last August. 

'A Puzzling Reality' Tizarte Event in Antwerp, Belgium:  A 3D street art piece using a purposely fading motif of a puzzle fading away to 'reality' and objects such as the sunflowers fading from higher resolution to simpler resolution. Our dragonflies were designed consistently at the same level across the piece to overlay/tie in the fadeaway concept.

' Refugee: Here but Not Here...':  A serious piece address the issue of refugee children throughout the world, although we focused on Syria, South Sudan, and Myanmar.  The child in an atmosphere of desolation enjoys a respite blowing bubbles (given to her by an aid worker) evanescent, temporal just as we feel for the child's plight but move on quickly - Here but Not Here...

LIC Beer Festival, Long Island City NYC:  A sunny Fall day brought us to create this entertaining design with pumpkins, pretzels, and of course - beer!

 

This was a fun year with the art experimenting with tying in animated augmented reality, conceptual ideas, sociopolitical messages, and interacting with our public in the US and abroad.  

 

A special thanks to Wendy Stum who assisted and collaborated with me on some of the pieces especially 'Freedom' and ' Refugee: Here but Not Here...'. 

 

Anthony Cappetto is an internationally recognized 3D street mural artist working in chalk and or paint as well as an early adopter of 4D emerging technologies such as augmented, virtual reality, mixed reality, and haptics.  Cappetto is founder of Art for After Hours, the first 3D and 4D street art mural company in 2001 with many corporate, not for profit, exhibition, government, and NGO clients selecting for their projects and initiatives.  His original hand drawn 3D art work has been created and drawn in the UK, Europe, the Middle East, Asia, North and South America, and throughout the USA.

Contact at acappetto@artforafterhours to discuss your upcoming 2018 projects.

 

 

 

Wendy Stum is Marketing Director for Art for After Hours and well versed in the street painting art industry having covered and assisted Anthony Cappetto in many street painting events and festivals in USA, UAE, and Mexico.

 

Contact at [email protected] with inquiries for festivals and exhibitions using Art for After Hours worldwide.

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'The Cube' - A 3D Street Art Interactive Exhibition Piece by Anthony Cappetto

A Nice Pair of Illusionary Floor Art Pieces for Under Armour - White Plains NY

3D Street Art 'Flying High over Lower Manhattan with the Metuchen 'Junebug'!

Summer of Street Art Highlights: Britain, Baltimore, Belgium...and Long Island City (NYC)! By 3D Street Artist Anthony Cappetto

We've had a summer (and early Fall), series of 3D street art that has taken us back and forth from UK and Europe, to express a timely statement, and finally to bring 3D chalk art as local entertainment in our home base here in New York City.

 

This is the story-

 

 

Battery Park in New York City...

'Betta Fish Kite' in Crewe, England, U.K.

Sketch for 'Betta Fish Kite'

Wendy putting finishing touches on 'Freedom'...

'Freedom' - a statement on current socio-political climate done in Baltimore, MD

Sketch for 'Freedom' by Anthony Cappetto (with Wendy Stum)

'A Puzzling Reality...' - At 'Part of Antwerp' Art Festival in Antwerp, Belgium

Onsite in Antwerp...

Fall themed project for the Queens Beer Festival at LIC Flea in Long Island City, NY... Pumpkins, Pretzel, and a Big Beer!

A Reverse angle of the 3D art...

Sketch for Queens Beer Festival by Anthony Cappetto

Detail of chalk work on rougher surfaces...

Completed 3D chalk art piece...

Late Sunday afternoon in Long Island City with the Manhattan skyline in the distance.  It was great to be able to do these 3D street art pieces in different places with fun, interesting people, creative artists from different parts of the world.  Most exciting projects await!

Anthony Cappetto is an internationally recognized street artist working in chalk and paint creating 3D and 4D (augmented and virtual reality) mural installations and projects.  Founder of Art for After Hours, the first 3D 4D street painting art company in 2001.  Cappetto has designed and led projects in 3D and 4D with corporate, festival, exhibition, institutional, not for profit, government, and non government organizations in United Kingdom, Germany, Switzerland, Belgium, Italy, UAE, India, Japan,Uruguay, Mexico, and across the USA.

 

artforafterhours.com  anthonycappetto.com  Twitter: @anthonycappetto @AfAH Instagram: artforafterhours_4d_streetart

 

The Summer of Crowdfunding - Innovative Street Painting Group 3D 4D Chalk Art Emerging Technologies

 

Innovative Street Painting Group, Inc. is a 3D 4D chalk art media and production company bringing the traditional chalk art and emerging technologies together in the form of large scale and conceptual projects in the USA and internationally. 

We are seeking to grow in our reach to the hundreds of thousands of viewers by establishing a full service studio/office space in NYC to design and produce our artistic installations and chalk art themed video programming using the latest in emerging technologies and traditional chalk art as one.

Please feel free to visit our crowdfunding page to learn more about us and our plans - including how ISPG will try to make things worthwhile for our funders.  Looking forward to hearing from our readers soon.

 

www.ispg-inc.com

 

Art for After Hours: Why 3D/AR Chalk Art or any Emerging Technology in a 3D Chalk Art Program?

Although I as an artist am a strong supporter of using emerging technologies such as AR or animation in my 3D chalk art, I have heard in some circles that there may be a 'disconnect' in why one (client) would wish to employ a new item into what has become an attractive, traffic generating item in successful client programs in the US and internationally.

Some are concerned about how the technology may be overpowering to the traditional art, some what they feel may be the costs and  complexity involved in realizing the project on tight deadlines, the list I'm sure may be a long one to the ones sourcing out potential vehicles for expressing their message to their viewers and market segments.  But there was a time in the early part of the last decade that these very same concerning arose with 3D chalk art  I know, because as an artist and as the founder of a nascent company - Wendy and I were there...

And in that time the early to mid 00's, prospects (who ultimately became happy clients), we were asked about how people would view this art.  "... so our viewers will need a camera to see the art?  And they can't see it with their naked eyes?  Why does the art look different when drawn onsite as opposed to the sketch?  The list went on a bit more also.  What I ultimately said to them was "...Yes, you (at that time) viewed the art through a digital camera, yes the nature of how the 3D chalk art is designed makes it so you need a lens to properly view the 3D illusion, and yes the art look different on the ground then on the sketch we showed them because of the illusionary methods the artist needs to use so it is illusionary in the camera."  Then of course the questions concerning siting, coordination, logistics, etc.

Which brings us to today with the questions about using AR - Do we have to see it through a lens? How does it work?  How much longer does it take to coordinate with the 3D chalk art,   Will it look 'gimmicky'?  My answers are yes as the 3D chalk art is still viewed through a lens and that to see the AR or animation you will access it through an app developed for the project made available to the client or to the public. As for 'gimmicky', that is not our goal.  Our goal is to 'blend' the traditional 3D chalk art form with the latest in emerging technologies which at this time are AR, animation, projection, and concepts that I as an artist welcome as part of projects that are attractive, conceptual, and above all satisfy my clients desires for the most advanced, reaching, and viable projects for advertising, branding, multi city tours, in the US and internationally.  No gimmicks - just straightforward planning, imagination, and team coordination for project success.  The greater details of course are available with a one on one discussion by contacting me, Anthony Cappetto at Art for After Hours 3D/AR Chalk Art.

If you are seeking a 3D chalk art company that is experienced over ten years, traveled worldwide, and can speak to corporate and artist teams (that we provide from our pool of the best chalk artists* in the US) alike in their cultures to achieve the program goal, again I am available to discuss your specific programs and goals.

Anthony Cappetto is an internationally recognized 3D chalk artist and Founder of Art for After Hours in 2001.  Cappetto is known for designing and coordinating 3D chalk art projects and chalk art portions of programs with corporate and exhibition clients in the USA, Europe, Asia, and the Americas.  Recent works include 3D/AR chalk art projects in India, Arts Program invitee from the US State Department/US Embassy in Montevideo, Uruguay,and the designer, creator of the first 3D/AR Chalk Art public exhibition anywhere in 2011, 'Visions of Cambodia'. Please select link for video.

www.artforafterhours.com

* Not all artists are viewable onsite.

Art for After Hours in 2012: AR, Animation with 3D Chalk Art as Emerging Technologies

Hi Everyone,

As 2012 comes to a close, I am looking back to a uniquely successful year with Art for After Hours with 3D chalk art work mingling with animated augmented reality and use of figurative animation as a dynamic in bringing traditional chalk art and emerging technologies together for the entertainment of millions, yes millions of viewers worldwide.

I speak of the numbers above of course as an extention to the thousands viewing our art live onsite, thanks to social media worldwide whether, Twitter, Facebook, Tumblr, or their counterparts in the Pacific Rim or other regional locations.  

Here I am (top center, wearing tan shirt) with my new friends in Montevideo, Uruguay as a guest of the US Embassy there in September 2012.  This is the same background used for the application of figurative animation (courtesy Mixamo)that could have been done with our live group... (below):

The beauty of mingling or blending physical and virtual activities in projects comes from the creation of the art itself from traditional and emerging sources (chalk art, animation designs, AR) and through connecting to physical and virtual audiences making your message known with more scalability than ever before in programs.

Earlier in the year, I was onsite at an event in Mumbai, India at IIT Bombay in which I mingled animated AR in the formof the IIT robot mascot for thousands of university students over the course of the event, (below):

Here I was (Fourth from left), with a group of IIT Bombay students at the Techfest 2012 in which we 'chased' the IIT Bombay robot mascot (flying away in blue, courtesy of Daqri).  The ways to present the mingling of the art/technology are nacsent and the the expansion and sophistication of applying AR and animation are just beginning.  Art for After Hours is working with these vendors and always seeking to develop relationships with emerging technology companies, start-ups and established who are seriously interested in seeing how far mingling 3D chalk art in hybrid events and concepts can go.  

Indeed, thousand of students came through the exhibition area taking pictures and viewing the AR effect through my setup in front of the physical artwork.

And yes, at one point, the art was bright...

In terms of larger more sophisticated projects, Art for After Hours offers solutions and planning to match the needs of programs, ranging from multiple locations, artwork needs, and logistics.

Take a look at our first foray into 3D chalk art and animated AR(November 2011),and a recent blog interview with Mixamo from November 2012...

 

About Anthony Cappetto: An internationally recognized 3D chalk artist working with emerging technologies in and for his designs, having brought this level of art to the USA and India.  Founder of Art for After Hours, the first professional 3D chalk art company in 2001, and the first company to design and present work using animated augmented reality in 2011.  Art for After Hours provides professional quality 3D Chalk/AR work to corporate, tradeshow, and exhibition clients in the USA, Europe, Middle East, Asia, and South America.  Recently invited by the US State Department to lecture and conduct student faculty workshops at the Universidad de la Republica in September 2012 and designed a high wire circus scene at the Sarasota Chalk Festival in Florida with a ‘test’ walk by Nik Wallenda on November 1^st , 2012.  Recently interviewed by Mixamo animators centering on my use of 3D chalk art and emerging technologies such as virtual street painting festival spaces, augmented reality, and animation.  To learn more about my background in this, please visit my business blog, ‘The Business of Street Painting Art’ (http://businessofstreetpainting.typepad.com). 

 

3D Chalk Art, Animation and Emerging Technologies Mingling Together: Anthony Cappetto blog post interview by Mixamo

Hi Everyone -  Today is an exciting day for Art for After Hours as I was recently interviewed by the people at Mixamo, sharing my excitement as a 3D/AR chalk artist and an enterpreneur taking my art and the projects at Art for After Hours into a new, visionary space for our clients.

I'm confident our young animated friend will be fine as the 3D chalk art path is in reach...

Imagine them with live human interaction in an AR environment...

Or even in a virtual space...

Read the whole story here...

 

Anthony Cappetto is an internationally recognized 3D chalk artist known for blending 3D chalk art and emerging technologies and Founder of Art for After Hours, the first professional 3D chalk art company providing interactive, conceptual experiences for our clients in the USA, Europe, Middle East, Asia and throughout the Americas since 2001.  Cappetto is co founder of Innovative Street Painting Group, Inc., a 3D chalk art media/entertainment company specializing in hybrid events worldwide.

Art for After Hours 3D Chalk Art coming to the Sarasota Chalk Festival 2012: 'High Wire' , with a 'test' walk by Nik Wallenda

And now on to upcoming events!

The Art for After Hours 3D chalk art team of Anthony Cappetto, Shawn McCann, and Wendy Stum are going to return to the Sarasota Chalk Festival for our third straight year to bring our 3D chalk art to the thousands of visitors to the foremost chalk art festival in the USA with a host of artists from throughout the world.

The artwork I have designed for our team, 'High Wire' will be 15 by 30 feet in size and will need to work fast and well for the 'test' of our high wire line by no other than the one and only Nik Wallenda himself!

Check out the recent post by the Festival of our high wire activities here and get all the hair raising details!

We assure you, there will be more to come on this exciting new exhibition...  

Anthony Cappetto is an internationally recognized 3D/AR Chalk Artist, Founding Art for After Hours, the first professional chalk art company in 2001, bringing 3D and 3D/AR chalk art to clients in the USA, Europe, Middle East, Asia, and South America. This is our third exhibition pavement art piece at the Sarasota Chalk Art Festival.

Art for After Hours: 3D Chalk Art by Anthony Cappetto at Family and Friends Day at SUNY Oswego

Hi Everyone, our new work continues with a brief, fun weekend I had creating a haunting 3D chalk art piece for the Friends and family day at SUNY Oswego over the weekend of October 19th-20th.

 

Very creepy, but a fun project!

Grabbing the lightning bolt from the secret lab...

Here I am (Anthony Cappetto) getting ready to take the moon from the sky...

Regardless of where I travel, from international locales, or the projects done, the important thing is to enjoy what you do and that is a very good thing...

 

Anthony Cappetto is an internationally recognized 3D/AR Chalk Artist and Founder of Art for After Hours, the first professional 3D/AR Chalk Art Company in 2001. Art for After Hours with our team brings 3D chalk art with animated augmented reality to corporate, tradeshow, and exhibition clients in the USA, Europe, Middle East, Asia, and South America.